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M.Com. (Marketing Mangement) / The fashion industry consists of two components: creating and developing a new product, and marketing the product. This process is repeated on four levels: raw materials, manufacturing, retailing, and marketing. It is important for the people in the fashion industry to know about every level as they are interrelated. The fashion designer should for example understand the importance of designing and selling garments, and what the consumer looks for in a garment. The fashion marketer should know what happens to the garment before it arrives at the store, so that it will be possible to make wiser marketing decisions. The fashion editor should know every aspect of the garment before starting a marketing campaign. It is important for the people in the fashion industry to understand the consumer and his needs.' Unfortunately, very little information is available in the industry about consumer demand, and satisfying the need ofthe consumer. AIM: The main purpose of this study is to determine whether there is a shift of emphasis to a more user friendly fashion market. Therefore this is an attempt to pin down current trends in fashion marketing, trends which are highly changeable for a . variety of reasons. However, it must not be seen as a prediction of the future of fashion marketing as such for the next decade. This should be seen as an attempt to establish whether the marketer, and his perception ofcustomer needs, playa more important role than the customer and his actual needs. The question which arises is whether fashion is created because of the customer need or does the designer create a fashion for which the customer the develops a need. It is therefore necessary to determine whether trends created by designers, marketers and editors create a need amongst customer. PROCEDURE: Fashion designers, -marketers, and -editors were personally interviewed to obtain information regarding their marketing strategies, target market, and especially their success in satisfying their consumers' needs. Nearly thirty questionnaires consisting offour sections ofmarketing in South Africa were completed by designers, marketers, and editors, aged 22 to 55. RESULTS: The conclusion can be made the shift of emphasis in fashion marketing has not taken place. The consumer together with the designer, marketer end editor play an important part in the fashion world. Fashion is created for which a customer then develops a need.

M.Com. (Marketing Management) / The marketing research industry is a highly competitive environment with over one hundred marketing research firms competing for business in the South African market. Literature suggests that one of the biggest challenges the industry faces is poor positioning. Marketing research firms are seen as data suppliers rather than business or strategic thought partners. This is mainly the result of marketing research firms traditionally providing masses of data with no or limited insights, practical use and strategic value (also known as actionability of research results). This state of affairs in the industry needs to be addressed, otherwise marketing research firms will become less profitable and effective data / research information suppliers. To warrant future business and increased revenues, marketing research firms need to position themselves as professionals who can deliver actionable research results that assist clients strategically. Literature suggests various methods in which marketing research firms can achieve this; amongst which data visualisation and storytelling are identified as two such methods to deliver actionable research results which impact clients’ business. Therefore, the primary research objective of this study was to uncover the strategic use of data visualisation and storytelling by marketing research firms in quantitative research reports. To address this objective, this study was conducted in two phases, first literature on the topic was presented, followed by an empirical study. The empirical study independently followed an exploratory and descriptive research design where two samples were used. The main study (qualitative phase) sampled individuals, working for South African marketing research firms, who oversee teams who create quantitative research reports by means of indepth interviews; and the small-scale complementary study (quantitative phase) sampled clients of marketing research firms who receive these quantitative reports by means of an computer-administered, Internet-based survey. The studies were conducted sequentially; the small-scale complementary study followed after the main study had been completed. The Morse and Field approach was used to analyse the empirical research results of the main study which indicated that marketing research firms do not claim to have a traditional approach to quantitative reporting; the focus is not on data supply, but rather on providing actionable research results to clients which adds value to their business decision-making. The results also indicate that marketing research firms use storytelling to deliver actionable research so as to increase the strategic value thereof, while data visualisation is not used strategically. The results of the small-scale complementary study indicated that although 62% of clients feel that current quantitative research reports (received from marketing research firms) can be used to make strategic decisions, clients also feel that quantitative research reports need improvement regarding the delivery of strategic and actionable research reports. The exploration of the current quantitative reporting landscape and the evaluation of whether South African marketing research firms strategically use data visualisation and storytelling, have helped in identifying barriers to adoption of these methods and recommended how these could be overcome; it also identified specific measures to bridge the gap between data supply and strategic (actionable) research. The study found that marketing research firms should continue and strengthen their focus on actionable research as client demand therefor will continue; this can be achieved through a number of ways such as by focusing on understanding the client’s business, demonstrating thought leadership, being future focused, strengthening storytelling capabilities and developing / possibly investing in data visualisation capabilities.

The major objective of this study was to establish a department in an organization, which would co-ordinate all new product planning activities. To attain this objective it was necessary to study the characteristics of a firm and then using these, develop a department which would utilize the firm's strengths and avoid its weaknesses. Initially the components required in a product policy were presented to act as a guide for management in establishing its new product planning department. The first step of the organizing process was the complete analysis of the basic stages that new product ideas pass through. This analysis included collection and screening of product ideas, the development of specifications for the product, and the testing of the product prior to commercialization. The decisions required, and the personnel involved at each stage were clearly indicated as the product idea evolved. Throughout the thesis, the need for an organized marketing research operation is emphasized. It is claimed that to have effective new product development there must be thorough and complete market knowledge available. Marketing research is an integral part of the activities proposed in this thesis. The department that is proposed consists of a committee with representatives from each of the major line functions in the firm. It is a staff department with functional authority. The new product development activities in the firm are guided and controlled by this coordinating body. The members of the new product planning department work in close co-operation with the line department managers and the executive committee. Management of a firm adopting the proposed system must be devoted to progress through new product development. For the new product planning department to be successful more than an organizational structure is required. The company as a whole must accept the premise that an organized approach to innovation is essential. This frame of mind must be prevalent before the proposed department will be able to work co-operatively with the various line functions in the firm. An integrated approach to new product development is therefore being proposed. To test the validity of the suggested system it was compared to the new product development operations in a leading Canadian chemical company. The operations of the firm are discussed in detail prior to analyzing them relative to the proposed system. Successful new product development is the key to the future for most industrial companies. Careful planning based on thorough and methodical analysis will result in new products being introduced with consistent success. To enable the planning process to take place a department must be established which will co-ordinate all new product activities and produce optimum results. The system proposed in this thesis, if properly implemented, will meet these requirements. / Business, Sauder School of / Graduate

The Master thesis focuses on drawing up a marketing research of customer satisfaction for Cayo Ltd.. The object of the work is to work up the marketing research and on the basis of obtained information to suggest measures leading to higher customer satisfaction including economic appraisal.

The diploma thesis deals with international education of tertiary students. It aims to measure satisfaction of tertiary students with current offer and service provided in area of mobility programmes by Faculty of Business and Management of Brno University of Technology. It contains suggestions for the improvement and enhancement of services and programme offer of international activities for students with the aim to increase satisfaction and the number of people interested in activities in a foreign environment.

Volume I not received and not available. Trying to get a contact email for a replacement copy. I've added Volume II and also put a note on the library catalogue. - sm 08/01/2018 / Volume I is not currently available online.

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