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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
51

Aplikace marketingu v činnosti politických stran a osobností / Political marketing tools and their use in election campaigns in the elections to the Chamber of Deputies in Czech Republic in year 2013

Novák, Martin January 2013 (has links)
This thesis focuses on the use of political marketing during elections to the Chamber of Deputies in Czech Republic in 2013. Aim of the thesis is both to analyze political campaigns and their impact on voters, but also what kind of influence they had on the final outcome of the election. The work is divided into a theoretical part, which describes the evolution of political marketing both in the world and in the Czech Republic. Furthermore, the analytical part, which is currently focused on the analysis of political campaigns before the elections. And lastly, the thesis contains practical part, which focuses on research of current situation and the political perception of voters and their current electoral preference.
52

Rizika v oblasti řízení marketingových nástrojů / Risks Related to Marketing Communication Management

Tupý, Maroš January 2018 (has links)
Marketing, franchising, franchisor, franchisee, marketing tools, risk

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