The thesis analyses together used instruments of marketing communication mix of town Pelhřimov. These instruments are evaluated from the view of informing and linking of citizens into the decision-making process in the public service. By Questionnaire investigation the thesis recognizes the effectivity of marketing instruments and their impact on target groups of inhabitants of the town. It also identifies possible communication barriers and gathers suggestions for new forms of communication. On the basis of the synthesis of found facts it puts before measures for improving of current status of marketing communication of town Pelhřimov.

The master´s thesis deals with the phenomenon of social networks and their possible use in the communication policy of towns and municipalities with specific application to the city of Pilsen. The thesis focuses on the specifics of public administration and the appropriate way to use common marketing tools. The thesis examines the current situation of communication of the city of Pilsen. Questionnaire survey and interview method the thesis examines the opinion of the general public and experts on the use of social networks by the public sector. The survey of good practices of domestic and foreign cities and municipalities anticipates incentives to improve the current state of the use of social networks. The aim of the thesis is to propose measures to streamline communication and eliminate the risks associated with the communication of the city of Plzeň on social networks.

Diploma thesis discusses the importance of marketing in municipal development of the area. Currently, community leaders underestimate the importance of Urban marketing and they confuse the term municipal marketing for a mere regional publicity. Municipal marketing is not just communication and advertising, but it is a complex tool for managing the municipality. The thesis is divided into theoretical and practical parts. The theoretical part deals with the definition and determination of municipal marketing and its instruments. For appropriate usage of municipal marketing is also necessary to know its processes, products and approaches. The practical part includes an analysis of natural and socio-economic environment of Křivoklátsko region, and also it relates barriers and trends in development of municipal marketing. Understanding the background of certain municipality is essential for creating quality marketing strategy, which should take part in every strategic plan of area development.

Работа посвящена анализу развития рынка бытовых услуг в Ленинском районе города Екатеринбурга, его маркетинговому подходу и управленческим технологиям. Теоретически было рассмотрена сущность и значение рынка бытовых услуг, а также нормативно-правовая база. Рынок бытовых услуг в муниципальном образовании был раскрыт с разных сторон: со стороны населения, потребителей этих услуг, со стороны предпринимателей, предоставляющие данные услуги и со стороны органов местного самоуправления, которые контролируют этот рынок. В работе раскрыты технологии развития рынка бытовых услуг, предоставляемых населению в Ленинском районе города Екатеринбурга. Определены способы и рекомендации по совершенствованию процесса развития рынка бытовых услуг в Ленинском районе города Екатеринбурга. / The paper is devoted to the analysis of the development of the consumer services market in the Leninsky district of the city of Yekaterinburg, its marketing approach and management technologies. The essence and significance of the consumer services market, as well as the regulatory framework, were theoretically considered. The market of consumer services in the municipality was revealed from different sides: from the side of the population, consumers of these services, from the side of entrepreneurs who provide these services and from the side of local authorities that control this market. The paper reveals the technologies for the development of the market of consumer services provided to the population in the Leninsky district of the city of Yekaterinburg. The methods and recommendations for improving the process of development of the market of consumer services in the Leninsky district of the city of Yekaterinburg are determined.

In the thesis is described the municipal system in the Czech republic, the territorial development on the municipal level, the disparity of particular authorities, the municipal development opportunities, the creation and usage of municipal budget and possibilities of municipal development. Further in theoretical part is described the municipal marketing and analysis used in the practical part. The purpose of the thesis is to find out the current state of the town Pribor using marketing analysis, to discuss its strengths and weaknesses and to define threats and opportunities in the near future as well. Based on the results will be suggested possible solutions for further development of the town.