The Master’s Graduation Paper explores problems and perspective solutions of retail banking market. Referring to theoretical and practical works the beginning and development of retail banking as well as particularity and peculiarity of retail services are analyzed. A survey of retail banking services demand was carried out and problems which costumers face as well as possible solutions of market development were defined. There was made a review and analysis of retail banking services as well as evaluation of their development and expansion perspective on the ground of a particular bank.