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A business strategy for Svedala International (Hong Kong) Limited in China.January 1994 (has links)
by Yim Fu Cheong, Terence. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 63-67). / abstract --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Svedala Industri AB --- p.1 / Chapter 1.2 --- Svedala Products --- p.1 / Chapter 1.2.1 --- Civil Engineering Sector --- p.2 / Chapter 1.2.2 --- Mineral Processing Sector --- p.3 / Chapter 1.2.3 --- Bulk Material Handling Sector --- p.4 / Chapter 1.3 --- Svedala Customers --- p.5 / Chapter 1.4 --- Svedala's Mission in China --- p.5 / Chapter 1.5 --- Methodology --- p.7 / Chapter II. --- FUTURE DEVELOPMENT IN CHINA --- p.10 / Chapter 2.1 --- Economic Situation --- p.10 / Chapter 2.2 --- Major Technology Introducing Projects --- p.12 / Chapter 2.3 --- What are the Bottlenecks? --- p.12 / Chapter 2 .4 --- Energy Projects --- p.19 / Chapter 2.5 --- Coal Mining Projects --- p.20 / Chapter 2.6 --- Transport Projects --- p.21 / Chapter 2.7 --- Other Construction Projects of Interest to Svedala --- p.24 / Chapter III. --- OPPORTUNITIES FOR SVEDALA --- p.25 / Chapter 3.1 --- Crushing & Screening Division --- p.25 / Chapter 3.2 --- Compaction Division --- p.26 / Chapter 3.3 --- Grinding Division --- p.27 / Chapter 3.4 --- Bulk Material Handling Division --- p.28 / Chapter IV. --- SUMMARIES OF INTERVIEWS AND IMPLICATIONS --- p.31 / Chapter 4.1 --- Crushing & Screening Division --- p.31 / Chapter 4.2 --- Compaction and Bulk Material Handling Division --- p.32 / Chapter V. --- STRENGTHS AND WEAKNESSES OF SVEDALA --- p.35 / Chapter 5.1 --- Crushing & Screening Division --- p.35 / Chapter 5.2 --- Compaction Division --- p.36 / Chapter 5.3 --- Grinding Division --- p.37 / Chapter 5.4 --- Bulk Material Handling Division --- p.38 / Chapter VI. --- THREATS TO SVEDALA --- p.40 / Chapter 6.1 --- Most-Favored-Nation (MFN) Trade Status --- p.40 / Chapter 6.2 --- Drastic Policy Changes --- p.41 / Chapter 6.3 --- Land Appreciation Tax --- p.42 / Chapter 6.4 --- Skyrocketing Costs of Operations --- p.43 / Chapter 6.5 --- Upward Trend of Interest Rates --- p.44 / Chapter 6.6 --- Government Regulations --- p.45 / Chapter VII. --- RECOMMENDED STRATEGY FOR SVEDALA --- p.46 / Chapter 7.1 --- Business Strategy for China --- p.46 / Chapter 7.2 --- Product Strategy --- p.46 / Chapter 7.3 --- Pricing Strategy --- p.49 / Chapter 7.4 --- Distribution Strategy --- p.49 / Chapter 7.5 --- Promotion Strategy --- p.51 / Chapter 7.6 --- Research & Development Strategy --- p.51 / Chapter 7.7 --- Human Resources Strategy --- p.52 / Chapter 7.8 --- Finance Strategy --- p.53 / Chapter VIII. --- CONCLUSION --- p.54 / APPENDICES --- p.57 / BIBLIOGRAPHY --- p.63 / REFERENCES --- p.66
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