Information sources used by homeowners in their purchase of major appliances were compared with the home-owner's occupation, education, and income. The sample consisted of 60 Logan City homeowners who had purchased a major appliance within the past 5 years. The respondents completed a questionnaire consisting of: 1) personal background information and 2) questions concerning their major appliance purchases. By testing with the adjusted chi square test, if was found that of the 3 consumer variables: education, income, and occupation, education was relatively significant (.175), and occupation was very significant (.074) in determining the type of information sources a homeowner used.