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A Study on Makeup Style Evolution in Taiwan¡]1945-2010¡^Tu, Wan-lin 26 July 2011 (has links)
From ancient times, makeup in religion society play an important role. The changes of history and culture created a different aesthetic and developed a variety of dressing style. Taiwan was colonized by Japanese colonial rule until the Kuomintang took over the regime after the World War II in 1945. Makeup style of Taiwan has gradually changed under the different cultural concepts. During the World War II period, dressing and makeup are regarded as luxury in Taiwan. There are many events (ex: television broadcasting, the oil crisis, global tourism, Internet¡K.etc) make the change of dressing style. In 2010 no matter is girls or boys in Taiwan, they take dressing and makeup for granted. The outline of this study is about the development of makeup style and aesthetic during this 55 years. This research uses historical research method and literature analysis method and is also divided into five major periods by historical time to describe the development of makeup style in Taiwan during 1950 to 2010. This research discussed the changes of makeup style by observing the economy, political society, culture and education. To sum up the conclusions from this research, we can know that the economy, political society, culture and education are the foundation of makeup style. Besides, Productions, promotions and marketing places are the motive force of various makeup style. The evolution of aestheticism about makeup style in Taiwan during 1950 to 2010 are: (1)Makeup behavior is luxurious; (2)Makeup behavior is polite; (3)Cosmetics are daily commodities; (4)Makeup is the representation of an individual style; (5)Makeup can beautify one¡¦s appearance. It can also help people have more confidence and increase their competitiveness in the workplace. I make conclusions from cosmetologists and people¡¦s opinions that the changes of makeup characteristics are: (1)Simplicity; (2) Imitating people blindly; (3)Makeup styles should be suitable for individuals and not imitate other people blindly; (4)Makeup style shows diversification by absorbing foreign fashion and experiences; (5)Makeup style tends to two extremes: elaboration or free style.
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