Syfte och forskningsfråga: Syftet med studien är att undersöka varför kinesiska studenter väljer att studera på universitetsnivå i Sverige. Med detta syfte i åtanke formulerades följande forskningsfrågor: Vilka faktorer spelar in i kinesiska studenters beslut att studera utomlands? Vilka faktorer spelar in i kinesiska studenters jämförelse av olika studiedestinationer? Hur spelar dessa faktorer in vid beslutet att studera i Sverige? Metod: Metodvalet för denna uppsats är av kvalitativ karaktär och forskningsansatsen är deduktiv. Den empiriska datan bygger på åtta semistrukturerade intervjuer med kinesiska studenter som valt studera i Sverige under minst sex månader. Empiri till uppsatsens förstudie består av tre semistrukturerade samtal med personal från Linnéuniversitetet, som har en relevant koppling till det valda ämnet. Slutsats: Kinesiska studenter påverkas starkt av rekommendationer och råd från alumner med erfarenhet av att studera i Sverige. Studien ger indikationer på att råd och rekommendationer från sociala länkar med egna erfarenheter har en stark inverkan på beslutet vid köp av en högengagemangstjänst i en kultur med en hög grad av Hofstedes kulturella dimensioner: kollektivism och osäkerhetsundvikande. / Purpose and research question: The aim of the thesis is to examine why Chinese students choose Sweden as a destination for studies abroad. With the above stated purpose in mind, the research questions are as follow: What factors influence Chinese students’ decision- making of studying abroad? What factors influence Chinese students comparison between different study destinations? How do these factors affect the decision to study in Sweden? Method: The study is based in a qualitative research method. The empirical data is collected through a pilot study with three semi-structured interviews with staff from Linnaeus University and a study with eight semi- structured interviews with Chinese students that currently are studying in Sweden or have studied in Sweden. Conclusion: Chinese students are highly affected by recommendations from alumni with experience from studying in Sweden. The result of the study indicate the importance of advice and recommendations from social links with similar experiences in the decision making when buying a high-involvement service in a culuture with a high degree of Hofstedeés cultural dimensions: collectivism and uncertainty avoidance.

The thesis is concentrated on the analysis of the decision - making process. Concretely in the case of building-up of R35 highway. The analysis describes landscape planing process, strategic environmental assessment process, environmental impact assessment process, planing inquiry and buliding control. I'm trying to find optimum alternate of building-up of the highway as a combination of economic,environmental,technological and social point of view.

The aim of this thesis is to create an application in MS Excel, which would have been able to count on basic stock models, and Markov decision processes with alternatives. This issue is devoted to the first part of the work. This is the theory needed to understand the basic principles and method of calculation tasks. The second part describes the developed application that can be solved one-product and multiproduct deterministic stock models, stochastic stock models and Markov decision processes with alternatives, and changing valuation of the transition. The description is supplemented with graphic images directly from the application, which makes using applications easier to understand. The part of work is also CD with created application.

This diploma thesis deals with analysis of managerial accounting in particulary company in 2013. Description and analysis are basis for process and strategies proposals suitable for more efficient use of data of managerial accounting for decision-making process in particular company.

The master's thesis deals with the issue of the strategy-making process and the development of the strategic planning cycle in sports organizations. The purpose of this thesis is to provide a qualitative study of how managers of the hockeyball club SK Suchdol nad Lužnicí are working with the strategy within the whole strategic planning cycle. The aim of this thesis is to point out the differences between theory and practice and to offer some recommendations for the improvement of the efficiency of the strategy-making process in the above mentioned club. The theoretical part of this thesis is concerned with the research and the synthesis of the contemporary Czech and foreign literature related to the strategy, strategic planning cycle and its perception in the sports environment. The practical part of this thesis deals with the analysis of the strategy-making process in the hockeyball club SK Suchdol nad Lužnicí. This analysis is executed by the qualitative method, i. e. by personal interviews with the individual members of the club, who are participating in the strategy-making process and working within the strategic planning cycle. To conclude this thesis, specific outputs are generated, which are based on a comparison of the obtained information with the theory. These outputs can serve as recommendations for the improvement of the efficiency of the strategy-making process, both for managers of the analysed sports club, as well as for other executives and managers of similar sports organizations.

Sensory and emotional marketing is a new approach in marketing and represents a wide spectrum of a new reserch in marketing. In my diploma thesis I focus on the part called neuromarketing that in our countries is not very much studied yet. Neuromarketing is a science combining impact of emotions on our rational behaviour. Firstly I look on the topic theoretically followed by realistic attempt on the influence of neuromarketing on customer. Practival part nice reflects awareness about neuromarketing in economy students of selected Universities in ČR, SR and Denmark. It looks on possible influence in decision making process. Is divided into five parts in which I look also on the impact of advertisiment and its use in neuromarketing, as well as on ethics, which will take very important role in the future orientation of neuromarketing.

The aim of this master thesis is to find out whether celebrity endorsement is influencing factor on decision-making process when purchasing cosmetics (hair care and skin care) in Czech market. Master thesis is divided into two main parts. Theoretical part describes consumer decision-making process, role of celebrity endorsement and examples how celebrity endorsement is used nowadays by L'Oréal. Practical part then focuses on analysis of consumer behaviour through quantitative (online questionnaire) and qualitative research (focus groups) in order to analyse what consumer thinks about celebrity endorsement and to which extent is Czech beauty shopper influenced by it. Thanks to these analyses I was able to identify the most influencing factors, position celebrity endorsement within this group and create set of recommendations regarding most important tools when promoting skin care and hair care products on Czech market.

.Les think tanks sont des acteurs qui s’inscrivent dans une perspective d’information et d’influence. A travers des expertises et des recommandations politiques, ils cherchent à atteindre la sphère politique. Bien qu’ils soient majoritairement apparus en Europe dans les années 1970 et 1980 et que leur essor date des années 2000, les think tanks sont des acteurs émergents dans le processus décisionnel européen. Ils ont rapidement su se saisir des différents points d’accès proposés par les institutions européennes et sont progressivement devenus des acteurs incontournables et influents dans le processus décisionnel européen. Les cibles d’action sont plus précisément la Commission européenne, le Parlement européen, le Comité des Régions ainsi que le Comité Economique et Social Européen. Les modalités et les stratégies d’influence mises en place par les think tanks pour atteindre ces institutions et organes prennent des formes variées. / .Think tanks are actors that are part of a didactic and influence perspective. Through expertise and political recommendations, they seek to reach the political sphere. Although most of them emerged in Europe in the 1970s and 1980s and their growth began in the 2000s, think tanks are emerging players in the European decision-making process. They quickly managed to seize the various access points proposed by the European institutions and gradually became key and influential actors in the European decision-making process. The action targets are more specifically the European Commission, the European Parliament, the Committee of the Regions and the European Economic and Social Committee. The modalities and strategies of influence put in place by the think tanks to reach these institutions and organs take various forms.

京都大学 / 0048 / 新制・課程博士 / 博士(人間・環境学) / 甲第22857号 / 人博第965号 / 新制||人||229(附属図書館) / 2020||人博||965(吉田南総合図書館) / 京都大学大学院人間・環境学研究科共生人間学専攻 / (主査)教授 谷口 一美, 教授 藤田 耕司, 准教授 守田 貴弘, 教授 山梨 正明 / 学位規則第4条第1項該当 / Doctor of Human and Environmental Studies / Kyoto University / DGAM

<p>Preschoolers in the US are not meeting dietary guidelines, which is concerning since experience with foods during early childhood may influence food preferences in later life. To better understand why preschoolers are not meeting dietary guidelines it is necessary to understand the factors that influence why parents offer their children specific foods. The purpose of this study was to use the means-end framework and the laddering interview technique to better understand <i>why </i>parents of preschoolers decide to offer their children certain foods and <i>why</i> certain feeding strategies are helpful. A total of 33 parents of preschoolers (3–5-year-olds) completed one-on-one phone interviews regarding the foods they typically offer their child. Laddering data were elicited for three food groupings: foods parents typically offer, foods parents typically avoid, and foods parents prefer to offer. The resulting data were analyzed and summarized in a series of hierarchical value maps (HVMs). Parent and child-centric themes emerged as factors that influenced the foods parents offered their preschooler. The results of this study provide insight into the meanings and beliefs that impact the food decisions and feeding strategies used by parents of preschoolers.</p>