Doctor of Philosophy / Department of Statistics / Paul Nelson / Panels of judges are often used to estimate consumer preferences for m items such as food products. Judges can either evaluate each item on several ordinal scales and indirectly produce an overall ranking, or directly report a ranking of the items. A complete ranking orders all the items from best to worst. A partial ranking, as we use the term, only reports rankings of the best q out of m items. Direct ranking, the subject of this report, does not require the widespread but questionable practice of treating ordinal measurement as though they were on ratio or interval scales. Here, we develop and study segmentation models in which the panel may consist of relatively homogeneous subgroups, the segments. Judges within a subgroup will tend to agree among themselves and differ from judges in the other subgroups. We develop and study the statistical analysis of mixture models where it is not known to which segment a judge belongs or in some cases how many segments there are. Viewing segment membership indicator variables as latent data, an E-M algorithm was used to find the maximum likelihood estimators of the parameters specifying a mixture of Mallow’s (1957) distance models for complete and partial rankings. A simulation study was conducted to evaluate the behavior of the E-M algorithm in terms of such issues as the fraction of data sets for which the algorithm fails to converge and the sensitivity of initial values to the convergence rate and the performance of the maximum likelihood estimators in terms of bias and mean square error, where applicable. A Bayesian approach was developed and credible set estimators was constructed. Simulation was used to evaluate the performance of these credible sets as confidence sets. A method for predicting segment membership from covariates measured on a judge was derived using a logistic model applied to a mixture of Mallows probability distance models. The effects of covariates on segment membership were assessed. Likelihood sets for parameters specifying mixtures of Mallows distance models were constructed and explored.