This master´s thesis describes the design of the project concerning the introduction of CRM system in the company using project management methodologies. The company, to which the project will be applied, excels in industrial automatization.

The diploma thesis deals with the issue of risks in the area of marketing communication of the company Auto Com s.r.o. The thesis is divided into several parts, the first one is the theoretical part, the second one is focused on solving the current state. The theoretical part defines the basic concepts of marketing and also explains the concept of risks. The analytical part is devoted to the analysis of the current state of the company and the resulting risks from individual analyzes, which could threaten the company. In the last part of the proposal, possible changes in the solution for improving marketing communication, thein financial evaluation and the timetable of implementation are proposed.

The main goal of the diploma thesis is to analyze whether a selected company uses efficient project management on a specific project and, if necessary, to propose changes in the project management of the selected project that would have a positive impact on its results. Based on the evaluated benefits of the proposed changes, establish recommendations summarizing further steps in improving project management in the company. The output of the analytical part are selected shortcomings (deviations from the PRINCE2 methodology), which had a negative impact on the objectives and financial results of the project. The following chapter deals with the proposal of changes in accordance with the PRINCE2 medotics, which should replace the selected shortcomings and the evaluation of the benefits of these changes. In the end, a recommendation for the company is set and the limitations of the research are listed.

Tato diplomová práce analyzuje současnou situaci ve firmě v oblasti projektového řízení při výstavbě solární elektrárny. A pokusí se na základě norem a metodik projektového řízení navrhnout konkrétní kroky, které povedou ve firmě ke zlepšení řízení projektů. Práce je rozdělena do dvou hlavních částí - teoretické a praktické. První část popisuje společnost ZTC Holding SE a zabývá se teoretickými základy řízení projektů, je zde definován management a jeho funkce, řízení projektu, popis projektu, popis činnosti projektového manažera a jeho týmu. V této části je také teorie časové analýzy projektu, včetně metody Critical Path Method (CPM) a Ganttova diagramu. Druhá část se zaměřuje na analýzu vnějšího prostředí pomocí analýzy PESTLE, analýzy SWOT a analýzy vnitřního prostředí 7S. Tato část také pojednává o přesném vymezení projektu, jeho cílů, které jsou definovány metodou SMART. Tato část končí definováním konkrétních rizik, která se mohou vyskytnout během životního cyklu projektu. Závěr diplomové práce je zaměřen na celkové hodnocení navrhovaných postupů, které by měly zlepšit výkonnost ZTC Holding, SE.

The diploma thesis focuses on the project of SAP system implementation in the company. It clarifies the basic problems and methods of project management and further describes the application of this knowledge in practice. The outcome is feasibility study, which takes into account the factors and risks of the project.

Risk management in company AT CAR, s.r.o. with focus on its branch Brno is the main topic of this thesis. As for the risk management itself, the most important tasks are identification, analysis and reducing the possible risks. These processes are described and discussed in the theoretical part of the thesis, while it also introduces all important terms related to this topic. In the analytical part, the risks are identified using appropriate methods such as SLEPTE analysis, Porter’s Five Forces and 7S model. The risks identified are thereafter evaluated using the scoring method. In the last part, recommendations and measures for reducing the risk are presented.

The master thesis deals with E-commerce implementation project proposal in an organization selling bicycles and bicycle accessories. Methodology of project management is used for creating of the project.

Diploma thesis deal with design of project which is designed for creation of websites. There are included fundamental terms and issue of project management. The company, where this project will be applied, has dealt with language education.

The master thesis deals with the design of a project creating an electronic business for a company with the help of the application of project management methodologies . The selected firm to which the project will be applied does business in the trucking and retail sales.

Polls shows that in recent years, the rate of fraud has increased significantly in the world in general. In Brazil, particularly in the retail segment of the loss reaches 2% of gross revenue, which in many cases, represents a considerable impact on the gross revenue of the company. Measuring the loss of fraud is not an easy task, because the organizations do not always have the tools and information to signal the occurrence of fraud. Accordingly, this paper aims to propose and test a methodology to estimate and evaluate the impact of fraud as a risk to the business, taking as reference the model used by financial institutions for allocating capital for operational risk from a field research conducted in a sample of 37 companies in the retailing of Aracaju that act on the segments of building materials, auto parts, computer supplies, pharmacy and drugstore. Based on the estimated value of loss tempered the results indicate that the risk of fraud is greater in the segments of automotive and building materials, and, most of them, is present in the areas of financial and stock. Compared to the national scene, the impact of fraud in the gross revenue of the companies was evaluated, as the segment on values that are up to 40 to 200 times lower than the rate of loss in the Brazilian retail. What can not be ensured on the basis of low absolute reliability of the data, which were obtained through qualitative research. / As pesquisas mostram que nos últimos anos, o índice de fraude aumentou significativamente no mundo em geral. No Brasil, particularmente no segmento de varejo a perda chega a 2% da receita bruta, que, em muitos casos, representa um considerável impacto sobre a receita bruta da empresa. Medir a perda de fraude não é uma tarefa fácil, porque as organizações nem sempre têm as ferramentas e informações para sinalizar a ocorrência de fraude. Nesse sentido, o presente trabalho tem como objetivo propor e testar uma metodologia para estimar e avaliar o impacto da fraude como um risco para o negócio, tomando como referência o modelo utilizado pelas instituições financeiras para a alocação de capital para risco operacional, a partir de uma pesquisa de campo realizada em uma amostra de 37 empresas no comércio varejista de Aracaju que atuam nos segmentos de materiais de construção, autopeças, suprimentos de informática, farmácia e drogarias. Com base no valor estimado da perda mitigada os resultados indicam que o risco de fraude é maior nos segmentos de autopeças e materiais de construção, e, na maioria deles, está presente nas áreas financeira e de estoque. Em comparação com o cenário nacional, o impacto das fraudes na receita bruta das empresas avaliadas resultou, conforme o segmento, em valores que chegam a variar entre 40 e 200 vezes menor do que o índice de perda no varejo brasileiro. O que não pode ser assegurado em função da reduzida confiabilidade dos dados absolutos, já que foram obtidos via pesquisa qualitativa.