The Baby Boomers are retiring and Generation X isn’t large enough to compensate for the lack of manpower in the workforce. Generation Y will fill the manpower void and employers will need to effectively attract, retain and manage them to stay successful in the future. Many Generation Y employees are quitting in the first year and managers are finding it more difficult to retain them. This thesis offers discussion and analysis of common problems associated with managing Generation Y employees and gives solutions and strategies to create a better work environment. / text