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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Methods for assessing brand value a comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model

Soto, Tatiana J. January 2007 (has links)
Zugl.: Osnabrück, Fachhochsch., Masterarbeit, 2007

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