This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.

The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009.

The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.

The diploma thesis focuses on the practical use of competitive intelligence, a method increasingly used to support decision making nowadays. The essential key principle is based on collection of precise data and their thourough analysis. The obtained information gives a comprehensive overview of the competitor analysis. The acquired knowledge of the competition is important for company's strategic decision-making processes. At the beginning the thesis gives a theoretical background on different means of data collecting including the ethic kodex. Folowing is the identification of the modern sources of information. Further, various methods and approaches of competitive intelligence are described. And the theoretical background on competitive strategies and their impact on the market wraps up the theoretical part of the thesis. The method is applied to create departmet of competitive inteligence for the company. Then the various options for further go to market activities are described and the scope of cooperation with selected customers is evaluted. The thesis describes the competitive intelligence advantages and the possible ways of aplications for the competitive strategy. At the end, the recommendations for the management of the company are summed up.

The diploma thesis focuses on the issue of establishing a new business - driving school. Specify all the important criteria, that must be taken into account when establishing a new business and summarizes important information used to compile a business plan focusing on the operating of driving school. Also included is a detailed financial plan for the next three years of business, giving an important information about the financial development of this company.

The diploma thesis focuses on creating the business plan that will used for formation firm, that produces pellets used as fuel. There are theoretical and practical part, which is an analysis of market as terms of customers and suppliers, so terms of competition and there is also a financial plan.

The aim of this diploma thesis is to draw up a business plan regarding an extension of an existing car repair service by adding a public fuel filling station to it. The public fuel filling station will be built directly within the area of the existing car repair service located in the village of Jemnice, in the district of Žďár nad Sázavou. The theoretical part generally describes the business activity, possible forms of business and individual analyses used in this diploma thesis. The second part briefly describes the chosen company, for which the above mentioned draft of the businnes plan is intended. The last part of the diploma thesis presents the actual construction plan of the public fuel filling station based on the elaborated analyses, including the time schedule of the execution.

The diploma thesis focuses on build a real business plan for a newly established company providing services. Specifies all the important criteria, that must be taken into account when establishing a new business. The business plan is a result of research based on market analysis and competition, potential customers and marketing research. The financial plan provides important information of the financial development of company and it is an important part of this thesis.

This thesis is a draft of a business plan for foundation of literary cafe in Hustopeče u Brna. The draft is based on market analysis and marketing research, which indicate what is the size of the market, competition on market and the number of potential customers. The actual business plan includes marketing mix and predicted financial plan for the first 5 years of business.

Master's thesis comprehends a business plan for expand an existing business. In the theoretical part is described how should be prepared a business plan and all of its components. The practical part is devoted to analyzing the possibilities of further growth. It describes the current state of business and how the proposed ganges effect it. Part of the work is devoted to a detailed presentation of activities and marketing plan. In addition to all usual analyzes contained a detailed analysis of cash flow. The work also contains an overview of expected revenues and expenses.