Thesis (Ph. D.)--Michigan State University. Dept. of Economics, 2006. / Title from PDF t.p. (viewed on June 19, 2009) Includes bibliographical references (p. 110-112). Also issued in print.

An emerging paradigm shift in the marketing discipline has prompted renewed research interest in the nature and scope of exchange. A common theme in the research to date is a departure from the traditional transactional orientation to a relational perspective of exchange. The relational emphasis is particularly germane to contractual Vertical Marketing Systems (VMS) where the emphasis is on long-term, mutually beneficial interaction between various channel members. The franchisor-franchisee relationship, a type of contractual VMS, is governed by norms that impact system efficiency and effectiveness. Despite the unprecedented growth of international franchising systems in the marketplace, a paucity of empirical attention has focused on cross-national franchisor-franchisee relationships. With many U.S.-based business format franchisors penetrating foreign markets, the primary purpose of the dissertation is to provide insights into tools which franchisors, and franchisees can use during the evolution of the exchange relationship. To identify differences across geographic boundaries, the dissertation simultaneously studies domestic and cross-border franchisor-franchisee relationships.

by Cheung Lam Hung, Vincent. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT / ACKNOWLEDGEMENT / TABLE OF CONTENTS / LIST OF TABLES / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objectives --- p.2 / METHOD --- p.4 / Literature Review --- p.4 / Interview --- p.4 / Survey --- p.5 / Chapter II. --- VERTICALLY-INTEGRATED SYSTEMS - A THEORETICAL FRAMEWORK --- p.6 / Channel System --- p.6 / Theoretical Perspective --- p.7 / Economic Perspective --- p.8 / Transaction Cost Analysis --- p.10 / Chapter III. --- THE LOCAL GARMENT MARKET --- p.12 / Market Trend --- p.12 / Market Size --- p.20 / Summary of Findings --- p.22 / Channel Strategy --- p.25 / Chapter IV. --- CASE STUDY - GIORDANO LTD --- p.29 / Background --- p.29 / History & Development --- p.29 / Analysis on Channel Strategy --- p.31 / Chapter V. --- CONCLUSION --- p.35 / APPENDIXES / Chapter 1) --- Channel Alternatives for a Manufacturer of Industrial and Consumer Goods / Chapter 2) --- Hong Kong's Imports of Articles of Apparel and Clothing Accessories (SITC84 ) / Chapter 3) --- Hong Kong's Re-exports of Articles of Apparel and Clothing Accessories (SITC84 ) / Chapter 4) --- Giordano's Retailing and Distribution Operation Chart / Chapter 5) --- Giordano's Taiwan Outlet Location Map / Chapter 6) --- Giordano's Singapore Outlet Location Map / Chapter 7) --- Giordano's Hong Kong Outlet Location Map / Chapter 8) --- Customer Survey / Chapter 9) --- Seller Survey / BIBLIOGRAPHY

Univ., Diss.--Köln, 2001. / Literaturverz. S. 209 - 223.

Originally presented as the author's Thesis (doctoral), Universität Frankfurt am Main, 2005. / Includes bibliographical references (p. 13-30).