<p> This research investigates the social organization of Corvette clubs and their membership in order to examine the wind of social change in community structures in American society during the period following industrial expansion. Specifically, this project examines the decline of traditional communities based on social ties formed through locale or productive work that have been replaced with communities based on common interests centered on consumption and leisure practice. Fragmentation of social ties among neighbors, families, and work, combined with the decline of participation in voluntary associations, reflect intensifying individualism. In spite of this age of social disconnection, the desire to find meaning and purpose through collective life remains. Today, much of the American individual&rsquo;s social life occurs in relationships that are mediated by markets and products that are consumed individually and collectively. This ascendance of leisure and the expansion of consumer markets as core social institutions in modern life offer opportunity structures for social connections and involvement for informal groups of people with similar interests. Building off America&rsquo;s preoccupation with cars as status symbols that are representative of progress, mobility, and individuality, this research explores the social world of Corvette owners. The cultural significance of the Corvette as America&rsquo;s sports car is reflected in this mixed methods study of a brand community and its role in creating social capital and civic engagement for its members. The Corvette community reflects a strong social network built around the mystique and history of the car and is organized by rituals of consumption and productive activity that construct identity and cement relationships among fellow car enthusiasts. Early life experience and sentiments of nostalgia and patriotism are important in this car culture as they are a means by which the car becomes valuable to the owner as an individual, and in turn, strengthen the social ties that knit this community together. The subjective meaning of the car as related to generational influence, consumer advertising, aspirations, and collective identity will be explored in order to understand the consumer&rsquo;s relationship with this cultural icon. Membership based around the emotional affect and sentiments produced by the Corvette will serve as a basis of analysis for consumer objects as potential liaisons for renewed civic engagement and social forms of citizenship in broader society. </p><p>

Purpose - This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding. Design/methodology/approach - This paper is an autobiographical essay, a personal history. Findings - The reminiscence illustrates the way life experiences evolve, showing the interaction among personal growth, education, career choices and work experience that led to Professor Levy's contributions to the field of marketing education and its research literature. Originality/value - The paper describes a unique life, and an unusual explication of the personal life sources of influential ideas. It is novel in its large perspective and integrative narrative, and the unusual exposure of its various conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education.

A História possibilita, a partir da análise e organização de fatos passados, melhor compreensão do presente. O estudo histórico de uma determinada disciplina, além de servir de registro, permite a seus estudiosos melhor entendimento de sua dinâmica e de seu processo evolutivo. Constata-se, contudo, uma carência na área de Marketing em termos de propostas e modelos de análise histórica, cujo rigor metodológico viabilize a validade e a confiabilidade dos trabalhos desenvolvidos. Por este motivo, este estudo colabora com a redução da lacuna na bibliografia em Marketing no Brasil. O problema de pesquisa do presente trabalho é: como ocorreu a evolução do Marketing no Brasil? Seu objetivo: Formular uma reconstrução histórica da evolução do Marketing no país, preservando a memória de fatos relativos ao Marketing no Brasil (considerando as pessoas, escolas e instituições envolvidas no processo). Para atingir os objetivos propostos e responder à questão problema, dezoito diferentes abordagens que se propõem a organizar a evolução do Marketing foram identificadas a partir de um levantamento bibliográfico (desk research). Já para a reconstrução histórica do Marketing no Brasil, o método foi o histórico, com uma combinação entre a Historiografia: levantamento e análise de evidências e documentos históricos; e a História Oral: desenvolvimento e análise de entrevistas com acadêmicos e profissionais de mercado, 12 ao todo. Como principais conclusões, constatou-se o costume de se replicar estudos internacionais, oferecendo pouca contribuição para o Marketing no Brasil. Além disso, as abordagens sobre a evolução do Marketing no Brasil utilizam, sem adaptações, as Escolas Americanas do Pensamento em Marketing para narrar e analisar a realidade brasileira. Com relação ao Marketing na academia, sua introdução ocorreu em virtude do acordo firmado entre os governos do Brasil e dos Estados Unidos. Destacam-se a EAESP/FGV e o Professor Raimar Richers como pioneiro do Marketing na academia e posteriormente, os professores Meyer Stilman, Geraldo Luciano Toledo e Marcos Cortez Campomar da FEA/USP, bem como as atividades da ESPM. A análise da publicação em Marketing evidenciou que há poucos periódicos exclusivos na área, causando uma disputa de espaço com os demais temas da Administração. Quanto às práticas de mercado, a chegada das multinacionais atuou como mola propulsora para o desenvolvimento das práticas de marketing e as empresas atuaram como escolas para os profissionais brasileiros. Analisou-se: a evolução da propaganda e de suas agências, até o surgimento das empresas especializadas (promoção de vendas, design de embalagem e de relações públicas); a importância do rádio, o desenvolvimento de jingles e de campanhas musicais; os avanços do varejo como principal canal de distribuição; o surgimento e a evolução das ações de promoção de vendas; o papel das embalagens; a evolução do perfil do consumidor; e o surgimento do marketing corporativo. Verificou-se que muitas empresas no Brasil simplesmente delegam suas atividades e decisões de Marketing a uma agência e contentam-se com campanhas bonitas e criativas. A efetiva preocupação com o desenvolvimento do planejamento de Marketing, de definição de objetivos e estratégias claros, alinhados e de longo prazo representam uma distante realidade, o que faz com que a propaganda tenha papel de destaque no Marketing brasileiro. / History offers, from the analysis and organization of past events, better understanding of the present situation. The historical study of a particular discipline, besides serving as a registry, allows a better understanding of its dynamics and its evolutionary process. It was evidenced, however, that there is a lack in the marketing literature regarding proposals and models of historical analysis. The research problem of this study is: how did the evolution of Marketing in Brazil happen? Its goal: Develop a historical reconstruction of the evolution of Marketing in Brazil, preserving the memory of facts (considering people, schools and institutions involved in the process). To achieve the proposed objectives and answer the question problem, eighteen different approaches that propose to organize the evolution of marketing were identified from a literature survey (desk research). As for the historical reconstruction of Marketing in Brazil, the method was historical, with a combination of Historiography: survey and analysis of historical evidence and documents; and Oral History: development and analysis of interviews with Professors and marketing professionals, 12 in all. As main conclusions, there was the habit of replicating international studies, offering little contribution to marketing in Brazil. Moreover, approaches to the evolution of Marketing in Brazil use, without adjustments, American Schools of Marketing Thought to narrate and analyze the Brazilian reality. Regarding Marketing in academia, its introduction was due to the agreement between the governments of Brazil and the United States. Stand out EAESP/FGV and Professor Raimar Richers, marketing pioneer in academy and later, Professors Meyer Stilman, Geraldo Luciano Toledo and Marcos Cortez Campomar of FEA/USP, as well as the activities of ESPM. The analysis of Marketing publications revealed that there are few specific journals in the area, causing a struggle for space with the other management disciplines. With regard to market practices, the arrival of multinationals acted as a springboard for the development of marketing practices and companies acted as schools for Brazilian professionals. The research analyzed: the evolution of advertising and its agencies, up to the emergence of specialized firms (sales promotion, packaging design and public relations); the importance of radio, the development of musical jingles and campaigns; advances of retail as the main distribution channel in Brazil; the emergence and evolution of sales promotion; the role of packaging; the evolution of the profile of the consumer; and the rise of corporate marketing. It was found that many companies in Brazil simply delegate their marketing activities and decisions to an agency and content themselves with beautiful and creative campaigns. The real concern with the development of marketing planning, setting clear, aligned and long-term goals and strategies still represent a distant reality, which means that advertising has a prominent role in the Brazilian Marketing.

A História possibilita, a partir da análise e organização de fatos passados, melhor compreensão do presente. O estudo histórico de uma determinada disciplina, além de servir de registro, permite a seus estudiosos melhor entendimento de sua dinâmica e de seu processo evolutivo. Constata-se, contudo, uma carência na área de Marketing em termos de propostas e modelos de análise histórica, cujo rigor metodológico viabilize a validade e a confiabilidade dos trabalhos desenvolvidos. Por este motivo, este estudo colabora com a redução da lacuna na bibliografia em Marketing no Brasil. O problema de pesquisa do presente trabalho é: como ocorreu a evolução do Marketing no Brasil? Seu objetivo: Formular uma reconstrução histórica da evolução do Marketing no país, preservando a memória de fatos relativos ao Marketing no Brasil (considerando as pessoas, escolas e instituições envolvidas no processo). Para atingir os objetivos propostos e responder à questão problema, dezoito diferentes abordagens que se propõem a organizar a evolução do Marketing foram identificadas a partir de um levantamento bibliográfico (desk research). Já para a reconstrução histórica do Marketing no Brasil, o método foi o histórico, com uma combinação entre a Historiografia: levantamento e análise de evidências e documentos históricos; e a História Oral: desenvolvimento e análise de entrevistas com acadêmicos e profissionais de mercado, 12 ao todo. Como principais conclusões, constatou-se o costume de se replicar estudos internacionais, oferecendo pouca contribuição para o Marketing no Brasil. Além disso, as abordagens sobre a evolução do Marketing no Brasil utilizam, sem adaptações, as Escolas Americanas do Pensamento em Marketing para narrar e analisar a realidade brasileira. Com relação ao Marketing na academia, sua introdução ocorreu em virtude do acordo firmado entre os governos do Brasil e dos Estados Unidos. Destacam-se a EAESP/FGV e o Professor Raimar Richers como pioneiro do Marketing na academia e posteriormente, os professores Meyer Stilman, Geraldo Luciano Toledo e Marcos Cortez Campomar da FEA/USP, bem como as atividades da ESPM. A análise da publicação em Marketing evidenciou que há poucos periódicos exclusivos na área, causando uma disputa de espaço com os demais temas da Administração. Quanto às práticas de mercado, a chegada das multinacionais atuou como mola propulsora para o desenvolvimento das práticas de marketing e as empresas atuaram como escolas para os profissionais brasileiros. Analisou-se: a evolução da propaganda e de suas agências, até o surgimento das empresas especializadas (promoção de vendas, design de embalagem e de relações públicas); a importância do rádio, o desenvolvimento de jingles e de campanhas musicais; os avanços do varejo como principal canal de distribuição; o surgimento e a evolução das ações de promoção de vendas; o papel das embalagens; a evolução do perfil do consumidor; e o surgimento do marketing corporativo. Verificou-se que muitas empresas no Brasil simplesmente delegam suas atividades e decisões de Marketing a uma agência e contentam-se com campanhas bonitas e criativas. A efetiva preocupação com o desenvolvimento do planejamento de Marketing, de definição de objetivos e estratégias claros, alinhados e de longo prazo representam uma distante realidade, o que faz com que a propaganda tenha papel de destaque no Marketing brasileiro. / History offers, from the analysis and organization of past events, better understanding of the present situation. The historical study of a particular discipline, besides serving as a registry, allows a better understanding of its dynamics and its evolutionary process. It was evidenced, however, that there is a lack in the marketing literature regarding proposals and models of historical analysis. The research problem of this study is: how did the evolution of Marketing in Brazil happen? Its goal: Develop a historical reconstruction of the evolution of Marketing in Brazil, preserving the memory of facts (considering people, schools and institutions involved in the process). To achieve the proposed objectives and answer the question problem, eighteen different approaches that propose to organize the evolution of marketing were identified from a literature survey (desk research). As for the historical reconstruction of Marketing in Brazil, the method was historical, with a combination of Historiography: survey and analysis of historical evidence and documents; and Oral History: development and analysis of interviews with Professors and marketing professionals, 12 in all. As main conclusions, there was the habit of replicating international studies, offering little contribution to marketing in Brazil. Moreover, approaches to the evolution of Marketing in Brazil use, without adjustments, American Schools of Marketing Thought to narrate and analyze the Brazilian reality. Regarding Marketing in academia, its introduction was due to the agreement between the governments of Brazil and the United States. Stand out EAESP/FGV and Professor Raimar Richers, marketing pioneer in academy and later, Professors Meyer Stilman, Geraldo Luciano Toledo and Marcos Cortez Campomar of FEA/USP, as well as the activities of ESPM. The analysis of Marketing publications revealed that there are few specific journals in the area, causing a struggle for space with the other management disciplines. With regard to market practices, the arrival of multinationals acted as a springboard for the development of marketing practices and companies acted as schools for Brazilian professionals. The research analyzed: the evolution of advertising and its agencies, up to the emergence of specialized firms (sales promotion, packaging design and public relations); the importance of radio, the development of musical jingles and campaigns; advances of retail as the main distribution channel in Brazil; the emergence and evolution of sales promotion; the role of packaging; the evolution of the profile of the consumer; and the rise of corporate marketing. It was found that many companies in Brazil simply delegate their marketing activities and decisions to an agency and content themselves with beautiful and creative campaigns. The real concern with the development of marketing planning, setting clear, aligned and long-term goals and strategies still represent a distant reality, which means that advertising has a prominent role in the Brazilian Marketing.

Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished

<p>Marketing means much more than mere advertising: trying to sell what manufacturers have decided to produce. It means the honing of product lines to suit ever-shifting consumer tastes. Studying the relationship between production and consumption is central to understanding modern consumer society. Housing is one of the most important consumer products most people will ever buy. Houses not only provide shelter but also are central to their occupants’ identity. At the same time, housing production and consumption are vitally important to the health of the economy. Yet, despite the importance of housing, marketing practices in the speculative homebuilding industry have received no systematic attention in the marketing, consumer culture, or urban studies literatures. This research begins to fill this gap. Using a case study approach, this thesis examines how the marketing practices of builders in the Toronto area, Canada’s largest real estate market, have evolved in response to shifts in consumer demand during the postwar period. The research draws on evidence from North American building and advertising trade journals and builders’ advertisements that appeared in the <em>Toronto Star</em> between 1940 and 2005.</p> <p>This research shows that since the 1950s, the housebuilding industry has moved from a focus on efficiency in production towards a concern with the needs and preferences of the consumer. This consumer focus, however, has not been an uninterrupted trend, as historians of marketing in other industries have argued. Interest in determining and satisfying consumer demand has gained impetus during certain periods and ebbed during others. This cyclicality can be attributed to market cycles and the relationship between supply and demand. The consumer focus in the homebuilding industry has been strongest during buyers’ markets when supply has exceeded demand, periods of heightened competition between builders, and economic downturns.</p> / Doctor of Philosophy (PhD)

A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind. The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). The focus is on the period 1920-1965. In the first part the main lines of the dissertation is drawn. The second part focus on texts on marketing and the main characteristics of the period is discussed. It covers the topics of marketing, distribution, advertising and selling on a general level. In two more detailed chapters, the topics of market analysis and the marketing problems and praxis in retailing is dealt with. The third part focus on the practice in the two companies. Market research from the company of Barnängen is examined with the focus on products, groups of consumers, which technique was used, how and if recommendations were followed up in product politics or advertising. The results showed a shift in the use of techniques and product politics towards more sophisticated instruments and a closer relation to a wider market. Retailers use of marketing practice is examined in the company of MEA (Militär Ekiperings Aktiebolaget). The result showed a shift in both use of advertising and advertised products over the period 1930-1960. It was also detected a shit in the relation to the market that went from customer relation to a more anonymous consumer market. The fourth part ties the normative and practical levels together. The consequences for the consumers are also taken in for discussion. It showed that in the overall perspective a change towards a wider consumer market took place.

Agricultural development has long been the biggest challenge faced by governments or rulers of many countries and regions, be it in the past or at present. It affects the various political, social and economic development aspects of a country or region. Based on various long-term and short-term social needs, the authorities have attempted to find a suitable balance, searching constantly for feasible methods to manage agriculture, in the hope of harmonising the interests of peasant households, consumers and the ruling class through administrative measures. This has resulted in continuous adjustments in agricultural policies and effectively affected the development of agriculture as well as the well-being of farmers and the general public. / As an entrepot, Hong Kong had very little arable land. The number of people engaged in farming, either directly or indirectly, was dwarfed by the consumer population. How to provide the large population with sufficient food, enabling it to be a driver behind economic development? This question became an important political issue for the Hong Kong colonial government for more than 100 years. Sino-British relations fluctuated considerably after the Second World War and this made agricultural development a thorny problem for the colonial government. In the course of studying 60 years of agricultural development, the most striking impression is that the Hong Kong colonial government was totally involved in agricultural production in the New Territories through the systematic promotion of the cooperative movement involving production, transport and marketing. This had made contribution to Hong Kong's unique political and social environment. / This thesis reconstructs the agricultural history of Hong Kong in the post-war period. It explores the profound influence that the Agricultural Cooperative Movement has on the political ecosystem of the villages in the New Territories, economic efficiency and human relations in rural communities. / 陳煜禮. / 論文(哲學博士)--香港中文大學, 2007. / 參考文獻(p. 226-230). / Source: Dissertation Abstracts International, Volume: 69-02, Section: A, page: 0713. / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts in Chinese and English. / School code: 1307. / Lun wen (zhe xue bo shi)--Xianggang Zhong wen da xue, 2007. / Can kao wen xian (p. 226-230). / Chen Yuli.

Not available

En 1909, Léopold II décide, sans raison apparente, de vendre tous ses objets d'art sur le marché de l'art américain. Ce geste extraordinaire est sans doute lié à son opiniâtre volonté de prévoir pour son successeur un patrimoine dynastique. Empêché de le faire, il préfère tout vendre lui-même, y trouvant sans doute un certain plaisir car cet homme d'affaires est émoustillé par les prix faramineux que le marché américain offre à la veille de la Grande guerre. En outre, certaines pièces qu'il met en vente (c'est le cas de plusieurs tableaux) ont été abîmées par l'incendie du château de Laeken en 1890. Il aurait même vendu un faux, le Portrait de Duquesnoy par Van Dyck ... / Doctorat en Histoire, art et archéologie / info:eu-repo/semantics/nonPublished