The new South Africa has an amazing economic growth that creates a significant opportunity for international companies to start their businesses in South Africa. For those companies which are interested in the South African market, it is very important for them to understand the factors that influence their entry-mode selection. The objective of this study is to determine the main factors that have an impact on the decision of a foreign business to enter South Africa. To achieve this objective, the researcher used an integrated study method, as follows: {u10007A} A systematic review of the popular entry-modes and the main factors influencing the entry-mode selection, sourced from the relevant literature. In addition, South African business was also introduced. {u10007A} Based on the factors related in the literature, an empirical survey was completed by those foreign companies who had already successfully entered into South Africa, in order to figure out the rank importance of these factors. With an integrated study of literature and empirical research, the rank importance of factors that have an impact on the foreign business entry-mode selection in South Africa is as follows: 1. Firm’s product 2. Control level of entry-mode 3. Ownership of entry 4. Resource commitment of entry-mode 5. Political factor 6. Firm’s objective 7. Technological factors 8. Economic factors 9. Firm’s experience in international marketing 10. Firm’s size 11. Dissemination risk of entry-mode 12. Socio-cultural factors 13. Flexibility of entry-mode Key terms: International market entry-mode South African business environment.

Afterwards the last 'Great Depression' of the years 2008-2009, and the deepening of the Euro-zone crisis more and more ideas evolve around the limited capacities of our development. Sustainable development as an approach to social, economic, and institutional realities is flourishing amongst the scholars. The master thesis investigates the paradigm called Green Marketing with its possibilities as well as the criticism, green consumer market, green segmentation, and green marketing strategies. In order to further elaborate on the application of Green Marketing theories, this research paper will focus on the automotive industry. Mobility as it is nowadays, presents an objective to reduce the CO2 emissions, and is already regulated by policies in tact. Electric vehicle as a green product of a very advanced technology needs a creative approach to marketing. The subsequent part of this paper will introduce the specificity of the Tesla Motors electric vehicle and how it influences consumer needs, wants, and perceptions by citing exciting findings within this field. It investigates how can electric vehicle compete with conventional mobility culture to successfully enter new markets.

This thesis focuses on marketing campaign life cycle management and customer relationship management in the area of fast moving consumer goods. Because of the highly competitive nature of this market the companies are in search of ways how to gain an advantage over their competitors -- which can be more effective marketing towards customers. The main goals of this thesis are completion of thorough theoretical fundamentals and subsequently design of methodology of marketing campaign management. The theoretical part of this thesis presents basic concepts and discuses the topic separately from both technology and marketing standpoint. Also this part presents current trends in the EMM area and explains the customer relationship management specifics of the FMCG market. Practical chapters consist in development of the marketing campaign lifecycle methodology. The methodology is based on theoretical concepts presented in the first part of thesis and my own professional experience with implementation projects. The main merit of this thesis is development of the methodology, which is technology independent, intuitive, flexible and utilizable not only in the FMCG area. Another merit is drawing up of complex theoretical concepts that are merely covered by professional literature.

The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.

This master thesis deals with the problematics of marketing in education. It analyses and compares marketing tools used in education, methods of implementing marketing activities in secondary schools in Slovakia, it examines how schools percieves problem of school massification of the education. Thesis consists of two parts. In the first part are defined basic concepts and theoretical foundations related to marketing and to the issue of massification of education. The second one is a research. Methodology characterizes research methods, methods of selection and a description of respondents. This is followed by evaluation and presentation of results. The conclusion is the summary of point key elements and it describes and evaluates the obtained knowledge.

The internet is a major communication channel for universities. It makes sense to insure that a Web presence of a university is representative of the university's brand and is consistent throughout all Web sites within the university. This project researches and develops Web design tools that can provice standarized resources to Web designers, specifically for California State University, San Bernardino (CSUSB).

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.

The aim of the study was to investigate the factors influencing marketing strategy formulation for small and medium enterprises (SMEs) in Polokwane. SMEs, worldwide, are regarded as the cornerstone for economic development. However, SMEs are faced with business marketing constraints that lead to their downfall. The study objectives were set and led to the formation of the hypotheses. The study adopted a quantitative approach and collected data from a sample of 412 SMEs from Polokwane using non-probability sampling methods, which are convenience and snowball sampling. A survey questionnaire sought responses from the respondents. The pilot test was done, and responses were used to eliminate unnecessary and confusing statements. The respondents were required to indicate their agreement or disagreement with questions on a five-point Likert scale. Descriptive statistical analysis, factor analysis, ANOVA and regression analysis were done to determine if the objectives of the study were achieved and to test hypotheses. SMEs were found to be using sales promotions, digital marketing, business branding, personal selling and email communication as part of marketing communication strategies. Product strategies used are product quality and packaging, branding and collaborative product development. The findings of the study depict that SMEs marketing communications and product strategies have a positive influence on their performance. The main challenges experienced by SMEs are lack of understanding for marketing research, lack of finance, lack of business planning, inexperienced employees and, the least experienced challenge, lack of customer demands. It was further found that demographic factors (business operation/ maturity, business training and annual turnover) have a significant influence on the marketing communication strategies adopted and the challenges facing SMEs. SMEs that have been in existence for over 10 years perceive marketing challenges differently from SMEs with less than 10 years of operation. It is necessary for the government to put in place progressive policies that can assist SMEs to improve their marketing strategy. It was recommended that SMEs attend training related to marketing to be equipped with marketing and business operations knowledge to minimise the experienced marketing challenges. Training will enable SMEs to do better in marketing communication or/and product strategies. / Business Management / M. Com. (Business Management)

Hlavním cílem této diplomové práce je navrhnout úspěšnou, uskutečnitelnou a efektivní marketingovou strategii pro globální společnost OASE na slovenském trhu. V práci jsou přepojeny teoretické poznatky s praktickými a použitím různých analys interního a externího prostředí jsou navrhnuty vhodná řešení pro danou společnost. Práce obsahuje návrhy jak zlepšit pozici firmy na trhu aplikováním vylepšené marketingové strategie.

The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.