This thesis analyzes Czech cosmetic company Dermacol in the on-line environment. The crucial goal was to give a compact overview of Dermacol's on-line activities and propose their possible improvement. The theoretical part describes and contrasts the purchase decision process in a traditional store and on the internet. Furthemore, it depicts the evolution of the internet and e-commerce in the Czech Republic. In the next part the situation on the market with decorative cosmetics and Dermacol's position on it is analyzed. Crucial part is dedicated to the on-line tools which are used by Dermacol for its presentation, communication and sale. The recommendations and possible proposals for improvement follow. In the end the thesis deals with a research whose goal was to find out the attitude of the Czech consumers towards decorative cosmetics. Moreover, the research examined the awareness about Dermacol's web and e-hop and the willingness of the Czech women to buy decorative cosmetics via internet.

The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.

Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.

The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.

The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.

This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.

This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.

The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.

The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.

The aim of this Master’s thesis is to create marketing plan for private eye office. The thesis is divided into two main parts, theretical and practical. The first part summarizes theoretical knowledge about marketing of services and specifics in healt care marketing. It was created marketing mix 4P and 4C of health care. Practical part begins of introducing of private eye office. Next step is to analyze environment of eye office using following methods: McKinsey 7S, Porter's five forces and SLEPT analysis. Conclusions of these analyses are summarized in SWOT analysis. Afterwards each question of questionnaire survey – focused on client´s comfort and ways how to improve it, is analyzed. Results and ideas come from survey how to improve our clients comfort during the examination are summarized in the proposed solutions and discussion.