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This thesis has investigated the difference in the acceptance and of subsequent purchase between two baked products according to sex of the individual. The study was conducted on 350 shoppers at selected supermarkets in Muncie, Indiana, to determine if there is a need for further study in the area of sex difference as a determinant in the type of criteria used to judge products in the marketplace. The development of the instrument used to collect the data and method of administration of the instrument are discussed.Analysis of Variance was used to analyze the data. No significant difference was found in the hypotheses tested. Recommendations for further study in the area of sex as a factor in products behavior are discussed.

A marketer is faced with one fundamental issue in developing brand marketing strategy: a choice between adopting an Image marketing strategy as recommended by David Oglivy versus influencing consumer choice through a Unique Selling Proposition as recommended by Rosser Reeves. In simpler terms using an emotional vs. functional/rational appeal. To help make this decision, the marketer must research consumer motivations and determine for his product/service category whether consumer choice of a brand is based on its image or on its functional attributes.[...] / Un specialiste de marketing doit faire face a un aboutissement fondamental lorsquTil met au point une strategie de marketing: un choix entre d’une part l’adoption d’une strategie mettant en valeur lfimage d!un certain produit, comme le recommende David Oglivy, et d*autre part 1Tinfluence du choix du consommateur au moyen d!une proposition de vente exceptionnelle, comme le recom- -mende Rosser Reeves. En termes plus simples, lTattrait de l’emotionnel contre l’attrait du rationnel/fontionnel. Afin de l1aider a prendre cette decision, le specialiste de marketing doit etudier les motivations du consommateur et determiner pour la categorie de son produit/service si le choix du consommateur pour une cer- -tame marque est base sur son aspect ou sur ses qualites fonctionnelles.[...]

This thesis identifies the positive effect that relational Market Based Assets have on the adoption of innovation. / Thesis (PhD)--University of South Australia, 2008.

Consumers have varying needs and their behaviour changes as they progress through life. It is difficult to forecast and meet needs without empirical evidence on an individuals changing behaviour over time. For categories without such data on behaviour, marketers would highly value any information that estimates change in behaviour as the respondent matures. / From the findings of this study, the conclusions show that by adhering to a number of guidelines for retrospective data collection, reliable data can be collected on patterns of regular alcohol consumption. Whether this method can be applied to other categories should be investigated further. / From this study it is shown that a retrospective method is valuable for generating data on historical patterns of behaviour for categories where such data is lacking, and that the data obtained is invaluable for illustrating the relationship between significant events and patterns of behaviour. The retrospective method of data collection can show marketers the age(s) that changes take place in patterns of behaviour, and whether certain significant events coincide with changes in behavioural patterns. With a dearth of literature in this area of marketing science, these findings are noteworthy, of practical value and requiring further research. / Thesis (PhDBusinessandManagement)--University of South Australia, 2007.

Market orientation as a business philosophy and strategy has been around for the past few decades but in recent years has become more important because of increasing business competition. This portfolio looks at market orientation in a group of top performing property companies in Malaysia. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2004.

Thesis (MBus)--University of South Australia, 1997

Thesis (MBus) -- University of South Australia, 1994

Thesis (MBus) -- University of South Australia, 1994