The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.

This diploma thesis is focusing on drafting an improving marketing strategy for company IRD Group s.r.o. which deals with retail jewellery sales in the city Jihlava and also online with the new e-shop. The first part is focusing on the theoretical knowledge associated with this topic. Second part, using theoretical knowledge, is focusing on the analysis on the current situation in the company. In the internet area and on the overall marketing strategy situation. From these facts and dates we found out is created the 3th and last part of these diploma thesis which is focused on the suggestion for improvement a marketing strategy. These improvement, should lead to the acquisition to some new costumers, increase a profit for the company and increase a competitiveness of the company on the market.

Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.

This diploma theses deals with marketing communicatin of company EMOS spol. s r.o. The theses is divided into several parts. First part consists of theoretical background needed as basic for the following analytical part. Second part deals with presentation of the company and with marketing mix as a part of communication mix. Third part of the theses deals with elaboration of the marketing environment and with questionnaire survey. Based on the analytical parts the last part provides the company with some recommendations for future improvement of the company´s communication mix.

The thesis focuses on the marketing mix of the company Kakaovnik s.r.o. - Cokoladovna Janek. This company produces chocolate products, especially chocolate bars, pralines, truffles and other chocolate specialities. The theoretical part introduces important marketing terms and analyses, which are key for carrying out both the analytical and the proposal part of the thesis. The analytical part evaluates the existing situation in the company via selected analyses. A questionnaire survey focused on the satisfaction of B2B customers with the current marketing mix was conducted in the analytical part. The solution proposal part includes propositions to improve the company’s current marketing mix.

The diploma thesis focuses on the on-line marketing communication of the Pedro brand belonging to the portfolio of The Candy Plus Sweet Factory, s. r. o. The theoretical chapter contains definitions of important terms which provide the basis for further chapters. In the analytical part, there are performed analyses of the marketing mix and communication mix are performed, as well as analyses of the microenvironment and macroenvironment within the Slovak Republic. It also includes marketing research, which consists of a qualitative and quantitative part. The last chapter of this thesis deals with online marketing communication, through which the brand would expand its own e shop to the Slovak B2C market.

This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.

The subject of diploma relates with a proposal of communication strategy plan of company ModusLink Czech Republic Ltd. who is concerned with providing of supply chains and services which are working on principal of supplier’s relations. The analysis of internal and external environment of the company will lead to new suggested communication strategy. This new communication strategy could be helpful in effective winning of new customers in the market.

This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.

The thesis deals with the CRM system implementation into the company management. It contains an analysis of the current situation, comparison of several selected CRM systems and proposes the best product for the company. The goal of this proposal is to improve marketing management in company and to strengthen relationships with present customers as well as to find new ones within expanding market segments.