This thesis identifies the multiple meanings of the contemporary suburb by exploring the construction of suburban residential identities through an analysis of developers’ promotional literature. Special reference is made to a large housing development in North Swindon, which was regarded as Britain’s biggest housing scheme when construction first began in 1994 (Webb, 1994; Boddy et al., 1997; Marvell, 2004). Home to over 30,000 people, the final parts of the development are still awaiting completion at the time of writing. Using an approach inspired by Roland Barthes (1972; 1977), this thesis uncovers the multiple meanings of the contemporary suburb in terms of how it is portrayed by housing developers. Interviews with representatives from various housing developers, town planners and architects have helped to identify the process of brochure production and the representation of suburban identities. The findings suggest that meanings within the suburb are not static and change over time. The meanings are largely derived from a rural idyll, yet the constructed form is sub-urban rather than sub-rural. Interestingly, the terms ‘suburban’ or ‘suburb’ do not feature in any of the promotional material sampled. This thesis deconstructs the material using both text and image. Whilst some meanings coexist between text and image there are noticeable differences which are consistent with studies using applied social semiotics (Hodge and Kress, 1988; Kress and van Leeuwen, 2006). This thesis provides a contribution to knowledge because no recent studies have been published on this area of study since Eyles (1987) and Gold and Gold (1990). A deconstruction of text and image has reduced the promotional material to eight superordinate headings that reflect the importance of community, environment, family, heritage, financial incentives, lifestyle, location and design. The methodological approach developed in this thesis has the potential to be applied more widely to suburban developments in North America, Europe and Australia, which suggests that this research can contribute to a wider understanding of suburban form. This thesis widens the debate amongst policy makers, planners and government at both local and national level regarding the contemporary identity of the suburb. It defines what is being constructed today in preparation for tomorrow.

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (M.A.J.)--Marshall University, 2009. / Title from document title page. Includes abstract. Document formatted into pages: contains v, 71 p. Includes bibliographical references p. 57-60

The objective of this thesis is to analyze and find the exact definition of the Guerilla Marketing with use of the specialized literature and practical examples. Another goal is to make the specific process of using and implementing guerilla marketing campaigns. This topis was choosen considering the fact, that classical forms of advertising are stepping back and lot of companies are nowadays using the modern marketing trends. One of them is guerilla marketing.

The goal of the thesis is profiling signmaking as a part of commercial communication. Field of signmaking is present in marketing and time context. On one hand thesis presents theoretic fundamentals, on the other side presents real executions and the latest trends in the Czech market and the others markets.

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (M.B.A.)--University of North Carolina Wilmington, 2008. / Title from PDF title page (viewed May 27, 2009) Includes bibliographical references (p. 74-83)

Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.

The diploma thesis deals with internet marketing tools, the tools of own web pages and the tools of internet advertising. In connection with growing importance of internet marketing arises question how effective are internet marketing tools and what are their benefits. This thesis compares benefits and effectiveness to a sample of internet marketing tools based on the branch metrics and based on a Return On Investment. The research includes 10 apllied tools of internet marketing from 12 described in a theoretical part. The thesis showes different effectivity and benefits for a different internet marketing tools while the method of the research could be also different according to the specific internet marketing tool.

History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation. Videobanner campaign Nivea For Men, searching for the most effective format for videoadvertising on the internet.