Spelling suggestions: "subject:"arketing anda advertising"" "subject:"arketing ando advertising""
11 |
The Functions of Traditional and New Media In the Push Towards Impact- Based Advertising / Functions of Traditional and New Media in the Push towards Impact- based AdvertisingKaston, Josh January 2009 (has links)
The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.
|
12 |
Analýza marketingovej komunikácie vybranej firmy / The analysis of marketing communication of selected companyKažimírová, Jaroslava January 2010 (has links)
The scope of the thesis is the completion of the analysis of marketing communication realised nowadays by slovak beer brand Zlatý Bažant (Golden pheasant). The theoretical part of this work is devoted to marketing, marketing communication and its trends. The practical part is devoted to the description and analysis of the marketing communication of Zlatý bažant.
|
13 |
Technologické a ekonomické aspekty mezinárodního online marketingu / Economical and technological aspects of international online marketingVlčko, Martin January 2010 (has links)
Internet expansion opened up a new business market with a very low barrier to entry. This make online trading as very popular and competitive. The aim of this work is to describe the business on the Internet, especially the stage of promotion, campaign measurement and interpretation. The first chapter deals with the description of tools available for online promotion, technological options for the measurement and subsequent interpretation the results of business activities. The theoretic section describes the entire process on the case, prosperous and rapidly growing international company Pixmac, including detailed descriptions of setup of the analytic system, selection of promotional tools and ROI calculations for optimization and campaign settings.
|
14 |
Propagace - výzkum dosahu média, výzkum účinnosti / Propagation- analysis of medi reachTošnarová, Kristýna January 2009 (has links)
The aim of the dissertation on the theme "Analysis of the marketing communication of VF Czech company" is the evaluation of communication activities of the company VF Czech which is the distributor of Lee and Wrangler brands clothes in Czech Republic. Part of the dissertation is also description of particular marketing campaigns and theirs impact on retail sales and finding possible corrective measures. I evaluate the communication mix of VF Czech on the basis of comparison with its largest competitor, the Levi Strauss Prague company.
|
15 |
Vybrané problémy mezinárodní marketingové strategie firem / Marketing strategies of international companiesČapková, Halka January 2001 (has links)
I focused my dissertation on the marketing strategies used by Czech subsidiaries of international pharmaceutical firms. There were two main aims of my dissertation. Firstly, to characterize the nature of the pharmaceutical industry, differentiate it clearly from consumer goods industries and identify how these differences influence the marketing strategy used. To reach this goal I used desk research. Secondly, I carried out primary research among 46 large international pharmaceutical firms that run subsidiaries in the Czech Republic. The main aims were to find out what marketing strategy they use (global, modified global, regional, local, or a combination of these), how and where it is created, how it is financed, whether they prefer the promotion of the company name or of individual brands and what communication channels they use.
|
16 |
Trittbrettfahren durch Werbung bei Sportveranstaltungen : rechtliche Beurteilung von Ambush-Marketing und ähnlichen Werbeformen /Noth, Michael G. January 2007 (has links)
Zugl.: Zürich, Univ., Diss., 2007 / Includes bibliographical references and index.
|
17 |
Are the people listening to Government's good advice : source credibility in Government attributed social marketing messages : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Masters of Commerce and Administration /Millard, A. D. January 2010 (has links)
Thesis (M.C.A.)--Victoria University of Wellington, 2010. / Includes bibliographical references.
|
18 |
Marketing on the Web : an evaluation of Mount Zion Christian School's use of the Web as a marketing tool to support its mission and goals /Bensheimer, Krista. January 2006 (has links)
Thesis (M.A. in Mass Communication)--University of Wisconsin--Milwaukee, 2006. / Includes bibliographical references (leaves 87-91).
|
19 |
Vstup produktu na evropský trh / Product introduction on the European marketKUBÍČEK, Roman January 2011 (has links)
Thesis focuses on product introducing of well-established Czech company Karlovarské minerální vody, a.s. on the European market and their further development. The basic aim of this work is to create a concept of concrete marketing mix for international scope of KMV, a.s.
|
20 |
Analýza souboru účastníků vybraných běžeckých akcí / Analysis of participants on selected running eventsVlasáková, Ria January 2018 (has links)
Title: Analysis of selected running events Objectives: The goal of this diploma thesis is to analyse participants taking part in particular running competitions and their relationship to running. Furthermore, to obtain information in relation to their lifestyle, education, employment, age, homelife, financial possibilities and training for particular race. Methods: Analysis of participants of running events is done through questionnaires which were handed out electronically on social websites and personally at the place of a competition. Teoretical base has its origin on personal experiences, studied literature and internet sources. Results: Based on results, I came to the conclusion that promoting running competitions primarily via social websites is the most advantageous. Runners who participated at the running event previously already, share their experiences among themselves. They attract more runners to well-organized running competitions and ensure their success this way. Each running event has its runners who differ slightly, for example by age, running equipment etc. The results may serve as a guideline for organisators of running competitions in creating marketing strategy focusing on particular target groups. Results from questionnaires are presented through graphs in analytical part....
|
Page generated in 0.1262 seconds