<p> The question is regularly posed within communication academia as to whether computer mediated communication (CMC) is a "richer" form of communication than face-to-face (FtF). Similarly, the necessity of meeting FtF with regard to business has been repeatedly called into question since the downturn of the economy in 2008-2009. One reason professionals gather FtF is for tradeshows. </p><p> This thesis looks at the quality of the communication that takes place at FtF tradeshows, and reveals attitudes and opinions with regard to the importance of the relationship-building and commerce that occurs in person and/or online. The results inform what we can and cannot accomplish in these different environments. </p><p> 331 professionals who have worked in tradeshows as a planner, an exhibitor, an attendee, or an executive took an online survey designed to reveal how they felt about the relationship-building and commerce that occurs in the tradeshow environment. The questions were focused on whether FtF, CMC, or a combination of the two is the solution, exploring the value and necessity of tradeshows. Additionally, an autoethnography highlights some personal experiences, having served within each of the professional roles with regard to tradeshows. </p><p> The results showed the respondents felt that CMC is not a replacement for the FtF communication that occurs at tradeshows, but it is a useful supplement to the FtF experience. The autoethnography echoed these sentiments, in addition to echoing the short answers of many of the respondents.</p>

Master thesis is focused on marketing communication of British American Tobacco company. The objective is analysis on example of campaign which is connected to the launch. Theoretical part is dedicated to characteristics of marketing mix, communication mix and also to brand. Tobacco industry, its specifics and mainly the legal restrictions are described in practical part of the thesis. Then there is introduction of BAT company and Rothmans brand. As was already mentioned, the last chapter is about particular study case, Rothmans Demi Click and about detailed analysis of campaign which is related to this launch. Part of a thesis is also evaluation of the campaign by quantitative and qualitative research. At the end there are recommendation for the future.

This dissertation analyses different tools of marketing communication used within the hospitality field in town of Trebic. Goals of this paper are parts of two research questions: 'how visitors assess current communication channels used by the town to present the most significant historical monuments' and 'if the current content of communication reflects the main reasons for visits of the monuments'. A survey filled out by visitors was used in order to collect data for the research. Final summary is clearly elaborated in the coincidence matrix. Based on the description of the current situation, including the method of comparison and synthesis, the tactical measures reflecting identified weaknesses and strengths of communication are suggested.

Diploma thesis goal is to compare marketing communication of football clubs AC Sparta Praha and FC Viktoria Plzeň based on communication mix model and to propose recommendation for the future. First part deals with communication mix model and describing its tools. Practical part analysis and compares marketing communication of AC Sparta Praha and FC Viktoria Plzeň. Conclusion contains evaluation and proposed recommendation for each football club.

GUARANT International is a professional organizer of congress and conference services in the Czech Republic with more than 20 years experience in this field. The main aim of this thesis is to analyse the current marketing strategy of GUARANT International focused on marketing communication. Within that I will evaluate current marketing strategy focused on marketing communication and I will suggest appropriate solution leading to improvement. Another objective of this thesis is to monitor the Czech market in event organizing, to analyse the competitive environment in this field and evaluate the current position of the company at the Czech market. The thesis is divided into five chapters. The first two chapters are theoretical; third to fifth chapter is practical part of the thesis.

The aim of the thesis was to describe the way of creating marketing strategy and analyze the marketing strategy of the company Jutex. The thesis is divided into two parts. The theoretical part consists of defining marketing and new trends, conditions of creating marketing strategy, situation analysis and marketing mix. Practical chapter builds on the previous one and through a case study of Jutex transfers theoretical knowledge into practice. The conclusion is summing up new knowledge acquired by writhing this thesis and recommendation for the company Jutex.

The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.

The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.

The diploma thesis deals with the proposal for the improvement of the communication mix in a selected company. The thesis is divided into three parts. The first part focuses on theoretical knowledge about marketing and definitions of selected analyzes. The second part consists of analysis of environment of the selected company and marketing research concerning the satisfaction of the company's existing foreign customers. The final part contains the proposals for improving the communication mix, which were created based on the analysis.

This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.