The Master’s thesis “Proposal of Communication Mix in Company with Production of Elevators” deals with the analysis of current situation of the corporation Zitta výtahy s.r.o., its environment where the company is located and construes the factors affecting the acquisition of customers. On the basis of the analysis and evaluation of the current state of the company is proposing a new communication mix, whose main target should be to increase awareness of the brand and quality services and thereby contribute to increase selling of the lifts.

This master´s thesis deals with the assessment of the current state of the marketing mix business entity providing manicure and pedicure services and suggestions for improvement. In the theoretical section provides the theoretical background associated with the problem. analytical part deals with basic information about the business entity application marketing analysis and evaluation of the survey. The practical part is based on the analysis results and the survey deals with a recommendation proposing changes to the marketing mix to ensure widespread awareness on services of the business entity.

The aim of this thesis is to propose the communication mix for Šacberk Ski Resort. The objective of this thesis is the improvement of communication with customers and promotion of the company. Advertising campaign should make all the advantages of the company more visible. Diploma thesis evaluates current situation of the mix and proposes improvements and expansion of the advertising campaign to other regions of the Czech Republic. The new communication mix should lead to improving the current situation, gaining new customers and keeping current customers.

This master´s thesis deals with application of guerrilla marketing at the election campaign. The first part contains the theoretical basis, which explain the marketing communication, current trends in marketing communications and define the concept of guerilla marketing, including establishment of this marketing trend. The practical part at first analyse a real election campaign, at the development and application I have participated. The campaign took place before the municipal elections in Humpolec in the autumn 2014. Then the work continues by a questionnaire survey, where I want to examine the knowledge of the term guerilla marketing to the general public, including opinion on a particular campaign, which took place in the city. In conclusion, I included proposals to improve the campaign for its next use.

Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.

This thesis is concerned with a company communication mix. It is divided into a theoretical, analytical and a proposing section. Contents of the theoretical part serves as the basis for further processing in the analytical part where analysis and assessment of the current state is performed, as well as for the proposal part where a new company communication mix is proposed. Its purpose is to raise public awareness about Sportsdirect s.r.o., its Brno-based subsidiary in particular, and to strenghten its client communication strategy.

The content of this diploma thesis is to elaborate a complete communication mix of PLASTICBOX CZ, Ltd. The study is divided into a theoretical and a practical part. The first part analyzes in detail the theoretical basis of individual marketing tools, which are tested in the second part.

The theme of this thesis is Analyse of customer satisfaction and purposes of their improvement. The thesis is focused on the entire analysis of youngprimitive company and their customer satisfaction. Compare theoretical basis and real state and specifies. The thesis contains suggestions for improvements of products and services in regards of increase of customers satisfaction based on questionnaire.

Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.

Master`s thesis concerns the design of a communication strategy for agricultural products company Monsanto Ltd. This work describes the general and field specific context of the company and the company itself, then uses this analysis as the basis for the design of an effective communication strategy.