Made available in DSpace on 2010-04-20T20:48:14Z (GMT). No. of bitstreams: 3 68484.pdf.jpg: 18292 bytes, checksum: 1979515794ed921af78336b4062f5e70 (MD5) 68484.pdf: 951826 bytes, checksum: 6e1d71fc16438d6adff458faa1931618 (MD5) 68484.pdf.txt: 377074 bytes, checksum: c414386e778f1badfb9f74c03b6e19de (MD5) Previous issue date: 2003-12-18T00:00:00Z / Changes that have taken place in the cultural policies of several countries have brought to the fore cultural discussions on the need to develop novel sources of resources and to establish new stances and strategies enabling the creation of partnerships between profit and non-profit entities. In Brazil, government initiatives, such as the launching of the foundation for a new policy on museums, are being accompanied by events such as the imminent suspension of Vitae’s activities, which suggests that this is the appropriate moment to debate broader changes, meaning museums should begin to adapt to the new reality that is emerging. / A partir de um aprofundamento teórico nos temas política cultural, captação de recursos, museologia, marketing de museus e patrocínio cultural, é feito um levantamento em museus do Brasil com o intuito de conhecer as práticas de captação de recursos adotadas pelas instituições, compreender aspectos da postura dos captadores com relação à captação de recursos em empresas, e verificar os resultados obtidos a partir dos diferentes esforços de captação em empresas.