Since the Internet's introduction into the business world, research on its role in corporate communication strategy has been limited - the focus has been on its role in marketing and electronic commerce. This study aims to provide a theoretical and empirical description of the role of the Internet in the strategic management of an organisation's corporate communication and marketing functions. An electronic questionnaire was distributed to 632 managers of companies (with websites) listed on the Johannesburg Securities Exchange as well as to managers of companies listed on ananzi.co.za who utilise the Internet to achieve organisational goals. Descriptive statistics as well as the Cronbach Alpha, factor analysis and hypothesis testing were used to analyse the data. The empirical research showed, that managers use the Internet to achieve both corporate communication and marketing goals. However, the various designations did not distinguish between the two factors. All four corporate communication models are used by South African organisations in their communication on the Internet. There is no significant correlation between the designation of the respondents (corporate communication, marketing, information technology and 'other') and their choice (of elements) of the corporate communication models (the latter indicating their preference). This research study aimed to achieve the following goals, namely determining if the Internet is a (corporate communication or marketing) medium or a strategy; realising organisational goals through the use of the Internet; investigating whether 'Internet strategy' refers to functional or operational strategy; determining the organisational purpose for corporate communication by investigating (elements of) the corporate communication (public relations) models that are used by organisations in their communication on the Internet; and integrating the Internet into corporate communication strategy. It is recommended that: the Internet can only contribute to the realisation of organisation goals, if it is integrated into the functional (corporate communication or marketing) strategy of an organisation; the Internet's contribution will be most advantageous if it is integrated into corporate communication strategy, because corporate communication addresses all organisational stakeholders and not only customers. If the corporate communication department/division does not have control over, or is not involved in the management of Internet content (as the empirical research indicates), then it will not be possible to integrate electronic communication mediums into the overall corporate communication strategy. The Internet's impact on achievement of the corporate communication goals will also impact the achievement of the organisation's goals. / Dissertation (MCom(Communication Management))--University of Pretoria, 2005. / Communication Management / unrestricted

This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.

The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.

Title: The marketing plan of fitness center Expreska Jiřího z Poděbrad. Objectives: The main aim of the dimploma thesis is to construct a marketing plan for fitness center Expreska Jiřího z Poděbrad for the year 2017. The proposed marketing strategy, including the implementation plan will be directed to achieve marketing and business goals of the organization. Methods: For analysis of the microenvironment is used Porter matrix. Analysis of macroenvironment is done with the help of PEST analysis. For the analysis of competition is used marketing mix. The criteria of marketing mix are score and they are assigned to the appropriate weight. Already mentioned methods will form the basis for the creation of a SWOT analysis. Within Ansoff matrix is determined by the marketing strategy, which is supported by the research of customer satisfaction. Results: The result of this work is complete marketing plan of Expreska Jiřího z Poděbrad for the year 2017, which includes the necessary requirements and can serve as a tool for achieving the goals of the organization. Keywords: Marketing plan, Marketing mix, SWOT analysis, Marketing research, Marketing goals, Marketing strategy, Expreska JZP

Title: Marketing Plan of a Newly Emerging Fitness Center Objectives: The main goal of the diploma thesis is to create a marketing plan of a newly emerging fitness center in the Karlovy Vary region. The marketing plan will help the fitness center make long term profit and become popular with the public. Methods: The thesis will combine both qualitative and quantitative research methods. The pivotal method of the qualitative research will be observation which I will attempt to combine with informal interviews with the rival fitness centers' employees. The quantitative research will be represented by questionnaires. Based on the discoveries, I will construct Porter's five forces model, competitive analysis and SWOT analysis. Results: The marketing research has been simulated under the same conditions for two years. The comparative method was used which only confirmed that the competitive environment of the Carlsbad region is not intensive. The customer values the quality of equipment, comprehensive and modern service offering the most, that unfortunately it is not widely available, and therefore the satisfaction with competitive edge declines. According to research results and Poter's model Five Forces, it can be said that there is a gap in the market for establishing a new fitness centre. Keywords:...

The main goal of diploma thesis is to analyse the marketing strategy of Black Light Theatre of Jiri Srnec and to suggest its future improvements. The thesis itself contains six chapters, divided into theoretical and practical parts. First three theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Black Ligh Theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and interpretation of field research results. Based on these analyses, the last chapter brings suggestions and recommendations for improvements in future marketing strategy.

This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.

The aim of this Master´s Thesis is creating Business project for establishement mountain pension, which will be providing quality accomodation services together with environmental approach. This approach will be provided by using renewable resources energy.

The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.