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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"amarketing inn KIBS"" "subject:"amarketing iin KIBS""

1

Are Engineering Consultancies Really That Different? : A Customer Perspective

Uzdanavicius, Tomas January 2013 (has links)
The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. Further interviews with both clients and consultants were held and based on empirical findings and theoretical perspective, conclusions are drawn.
engineering consultancies
marketing in engineering consultancies
KIBS
Marketing in KIBS
marketing in services
services marketing
marketing
photo elicitation method
photo elicitation
grontmij
sweco
wsp
ramboll
tyrens
af
cowi
Business Administration
Företagsekonomi

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