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Návrh komunikační strategie pro obchodní firmu / Proposal of Communication Strategy for Business CompanyKozáková, Andrea January 2009 (has links)
The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.
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