The master´s thesis deals with the creation of the business plan for a recruitment agency establishment. In the first part there is a theoretical basis for the following two parts. The second part of thesis mainly analyses the macroenvironment and microenvironment. Third, the proposal part, contains the business plan with all of its components. The main task of this thesis is to assess whether to implement the plan or not.

The thesis is the proposal of the proposal of the business plan for the foundation of a maternity center in Rychnov nad Kněžnou. The business plan is based on finding market gap which is caused by insufficient capacities of the kindergartens and there is no kindergarten or maternity center specialised in teaching English in Rychnov nad Kněžnou. Main advantages of the proposal are specialization in teaching English, professionalism and friendly mood.

V této diplomové práci je zpracován podnikatelský plán pro založení jazykové školy ve Vietnamu. První část práce obsahuje teoretická východiska, jež jsou podkladem pro následující kapitoly. Druhá část práce se soustředí primárně na analýzu makroprostředí a mikroprostředí. Ve třetí, návrhové části, je zpracován podnikatelský plán obsahující veškeré náležitosti, na jejichž základě se lze rozhodnout, zda podnikatelský plán realizovat, či nikoli.

The Diploma thesis is focused on creation of business plan proposal for establishment of small company. The first part of thesis examines theoretical basics of business plan development. The second part of thesis analyzes current situation of business sector. In the third, practical part of thesis, business plan for small company establishment is proposed.

The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.

The subject of the work is marketing planning in service business. The aim of the work is creating of marketing plan for the company which is going to enter in market of nonstate health service device in colonhydroteraphy concretely. The aim of the work is creating long term strategic marketing plan and annual marketing plan. Theoretic part of the work is created by theoretic premises of marketing planning in service business. Next there is an explained notion from sector of companny business, for which the plan was created. Practical part of the work is occupied by marketing planning and creating of strategic and annual marketing plan for company called XY.

This master’s thesis deal with processing of business plan for the establishment of boulder&bar. Prospectus project results from accumulated information, analysis of present state of specialization and arises from finding of market opportunity.

The aim of the thesis is to create a real and practicable business plan for setting up music club Agora Club, s.r.o. This company will focus on providing of hospitality services and music production in Chrudim. The thesis contains theoretic bases for a business foundation. It also deals with descriptions a newly originating firm including the analysis of the global and local market, customers and competition. There are three variations of presumptions of the prospective development laid out within the final part of the thesis.

The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.

The master’s thesis concerns with creating of a business plan for establishing a hairdressing salon which will be situated in Nový Hrádek in Královéhradecký area and will be carried on a trade. The proposal of business plan is based on theoretical knowledge and on compiled analysis (SLEPT, SWOT, Porter analyse) and chooses convenient strategies for the needs of customers and create a value added creation for the possessor.