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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.123 seconds)

Spelling suggestions: "subject:"arketing research -- anited 8tates."" "subject:"arketing research -- anited atates.""

1

A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments

Anderson, Robert Lee, 1940- 08 1900 (has links)
This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
market research
market potential
Marketing research -- United States.
2

CONCEPTS OF SELF AND THEIR RELATIONSHIPS TO MOTIVATIONAL COMPONENTS OF BUYER BEHAVIOR

Tapia Sanchez, Humberto, 1943- January 1974 (has links)
No description available.
Marketing research -- United States.
Consumers.
Self-perception.
Motivation research (Marketing)

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