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1	Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry Hefer, Yolande 22 April 2013 (has links) This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences. / Business Management / M. Com. (Business Management) Visual merchandising display Display settings Consumer perceptions Marketing stimuli Consumer behaviour Decision making process Retail industry Retailers Marketing research process 658.8710683 Display of merchandise Consumers' preferences Consumer behavior
2	Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry Hefer, Yolande 22 April 2013 (has links) This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences. / Business Management / M. Com. (Business Management) Visual merchandising display Display settings Consumer perceptions Marketing stimuli Consumer behaviour Decision making process Retail industry Retailers Marketing research process 658.8710683 Display of merchandise Consumers' preferences Consumer behavior
3	Nákupní chování a postoje zákazníků maloobchodní jednotky / Buying behavior and the attitudes of customers of a retail unit MAREŠOVÁ, Petra January 2013 (has links) The main objective of this diploma thesis was to analyze the buying behaviour and attitudes of customers and then propose concrete measures for improvement. The first part of the work contains theoretical information. There are characterized basic terms such as consumer and buying behavior, purchase decision process, factors affecting the purchase decisions of consumers, individual types of buyers, marketing research, marketing research process and marketing research techniques. Second part is the practical part and contains information about next companies - FLOP JIH spol. s r.o., FLOSMAN a. s., and also about the retail unit Flop Diskont Mladá Vožice. This part also contains analysis of buing behaviour and attitudes of customers of this chosen unit. The analysis was made through a questionnaire survey.At the end of the work there are suggested any recommendations in several areas in which the retail unit has some potential to improve.

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