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Formulation of marketing strategies for a European brand steam iron in Hong Kong to challenge the Japanese market leader.January 1989 (has links)
by Lam Siu-wah, Echo, Wu Kim-shu, Patrick. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf [123]
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A critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioningMok, Yin-mung, Glenda., 莫燕夢. January 1994 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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