Návrh na zlepšení marketingových činností firmy / The proposal of improving the company activity of marketingPekař, Jaroslav January 2008 (has links)
The graduation thesis was elaborated on TOP Dům company and it is separated into two basic parts analytic and proposed. The company analysis was directed especially on marketing. There are showed problems that have been necessity corrected. I propose a solution of these problems in the second part. There are showed a strong points of company and a potencial utilization of market at the deficiency elimination of firm and threats that may it influence on.
Burkinshaw, Lawrence Devereux
01 January 1968
(has links) (PDF)
No description available.
Marketing managers' perceptions of corporate environmentalism: Conceptualization, measurement and antecedentsBanerjee, Subhabrata 01 January 1995 (has links)
Recent trends indicate that firms are spending more money and resources on environmental protection and are seeking proactive ways to reduce the environment impact of their business actions. This dissertation discusses the impact of environmental issues on strategy formulation and proposes underlying themes of corporate environmentalism based on inclusion of the biophysical environment in strategy, formulation, and organization wide recognition of and response to environmental issues. Corporate environmentalism is proposed to consist of two constructs: an overall corporate environmental orientation wherein environmentalism is internalized as a corporate value, and an environmental strategic focus involving the integration of environmental issues into the strategic planning process. The construct of corporate environmentalism is operationalized and the relationship with its antecedents is empirically tested. Using theoretical perspectives from ecology, marketing, and strategic management, this study builds an integrated model of corporate environmentalism including its antecedents and consequences. Public concern, threat of legislation, top management commitment, long term focus, and the need for competitive advantage are some antecedents that were gleaned from the literature. A two-stage methodology was used: the first stage involved in-depth interviews with managers of 6 firms. Based on these interviews three models of corporate environmentalism were constructed. The second stage involved empirical testing of these models. A survey instrument was designed and mailed to 1012 firms. Exploratory and confirmatory factor analysis of the constructs of corporate environmentalism was done to examine the dimensionality of the constructs. The models were tested using path analysis. Top management commitment and the need for competitive advantage emerged as the two key variables that explained corporate environmentalism. Public concern and the threat of legislation indirectly influenced corporate environmentalism through top management commitment. Strategic implications of corporate environmentalism for firms are discussed and a framework for future research on environmental issues facing business is proposed.
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Wits Business School, 2016 / Many organisations consider their brands strategic assets and want to manage them accordingly. The adoption of a corporate brand strategy is one way in which organisations show their commitment to being a brand-focused business. Organisations do however often find it difficult to translate the theory on corporate branding into practice. There are a number of reasons for this; in essence, brands are not always created equally due to the fact that organisations often inherit brands through mergers and acquisitions, each bringing with them a different degree of equity and strength to the brand portfolio. Aligning and strategically managing the brands in the portfolio is the end goal, but before that can happen, a good understanding of what each brand contributes to the brand portfolio and how best each brand can be leveraged to ultimately support the growth of the corporate brand is required. This is followed by identifying who is responsible for managing the changes in the portfolio and communicating them to the stakeholders. The research explored the above process and entailed conducting a literature review on the evaluation and analysis of corporate branding and corporate brand management and the basis on which brand decisions are made and the scope of their influence. This was followed up by in-depth interviews with ten purposefully selected, information-rich participants within Tsogo Sun, a pre-selected organisation that comprises a multi-brand portfolio, with the aim of gaining information on their understanding of corporate branding and corporate brand management in practice. iii Following the interrogation of the data, it was confirmed that corporate branding in practice cannot always follow the strict approaches proposed by the theory, resulting in a gap between the literature and the practical solution required in order to be suitable for organisational implementation. The result of the research proposes a framework that aims to address this gap with the intent that the application thereof would make decision-making pertaining to branding easier and keep branding on a strategic level within an organisation. / DM2016
Wong, Ha-wai, Betty, 黃夏慧
published_or_final_version / Business Administration / Master / Master of Business Administration
Klantediens as funksie van bemarkingsproduktiwiteit vir vervaardigers van vinnigbewegende verbruikersgoedere20 August 2015 (has links)
M.Com. / Please refer to full text to view abstract
Mebrahtu, Habtezghi Tesfagiorgis.
The problem addressed in this research is to assess and analyse what actions lead to value creation and enhancement in Red Sea Bottlers Share Company. This research problem is broken down into three basic objectives namely: determining the value drivers of the company, evaluating how and to what extent the company is creating or destroying value, and evaluating what the management is doing in enhancing the value of the company. Company annual financial statements and other secondary documents were used to collect data for the second objective and Questionnaire was used for the first and third objectives. Seven Value drivers of Rappaport's framework are used to ascertain what managers are doing to enhance the value of the company. According to the study to increase revenue managers will increase local sales, strengthen marketing, establish local sales offices and advertise the products. Similarly to increase the profit margin building employees' morale by increasing wages and salaries, being more selective to suppliers, effectively use of resources, increasing product quality and improving production efficiency are being undertaken by managers. There is no visible attempt to reduce the tax expense. As far as the investment decision is concerned, renovating and maintaining the fixed assets has been done. There is no visible value enhancing measure in the working capital management except in inventory management. In relation to the financing decision the company is not using any long-term liability and is lacking the advantage of its gearing effect. Last, as to the growth duration of the value the company's brand name, high capital investment and established distribution channels could be mentioned as entry barriers to potential entrants and become factors of lengthening the value growth duration. Overall what the managers are doing in enhancing the company's value is positive and is to be promoted and encouraged. The main performance measurement tools recommended to determine whether the company is creating value or not are the multi-period measurement tool Total Business Return and the single period tool Economic Value Added. According to these measurements the company is creating value as per the measure of Total Business Return and destroying value as per the measure of Economic Value Added. / Thesis (MBA)-University of Natal, 2004.
The role of the marketing interface in the development of Libyan small and medium-sized tourist enterprisesJwaili, Mokhtar Abdulla January 2006 (has links)
This research study explores the significance of the marketing interface for small and medium-sized enterprises in the Libyan tourism industry. The choice of Libya as the context for this research is highly relevant for two reasons. First, no similar studies concerning Libya have been previously undertaken. Second, the tourism industry has progressed since the announcement by the government to diversify the economy and is an excellent example of the role of the small firm in diversifying an economy that has been largely dominated by the state and heavily dependent on oil revenue for almost three decades. The tourism industry is seen as the best alternative to oil as the country is regarded as one of the most alluring tourist destinations in the World. These developments have prompted research into whether entrepreneurial and small business marketing has a significant role in the evolution of the industry through the small and medium-sized enterprise sector. The research considers the management of the small enterprise and in particular the marketing practices applied by the small firm. It also examines whether the owner/managers' abilities and experience are relevant to the success of the firm through the marketing interface. The research extrapolates a hierarchy for the significance of the factors that influence the marketing interface that is both rigorous and definitive. The research uses both quantitative and qualitative data collected through questionnaires and interviews with various small enterprise owner-managers working in the Libyan tourism industry to develop a conceptual framework. The findings indicate that small firms are oriented towards the marketing interface and this contributes to their overall performance. This study also confirms the importance of the small firm to the success of the Libyan tourism industry and it reinforces the need for politicians, policy makers and stakeholders in the industry to give greater support to promoting entrepreneurship and small firm development. The investigation concludes by making recommendations for further areas of research regarding the marketing interface in the small firm sector not only in the tourism industry but also in other sectors of the Libyan economy.
15 June 2016
<p> Inadequate resources, poor market strategy, competition, contract regulation, and disparate performance outcomes are issues small business owners face while competing for government contracts. The purpose of this correlational study was to examine the market orientation-business performance relationship and the influence of market factors among veteran-owned small businesses competing for government contracts in the United States. A survey with adapted MARKOR and Government Regulation Lassez-Faire scales was administered to 203 veteran-owned small business owners. Resource-advantage theory served as the theoretical foundation for this study. The results of the multiple linear regression were significant, suggesting that market orientation relates to firm performance and total contract revenue. However, the regression models had a poor fit, with R<sup>2</sup> values ranging from .019 to .094, suggesting that significant results of this study lacked the power to conclude predictive accuracy. Market orientation did not significantly relate to contract bid to win rate and number of years in the government market. The PROCESS moderation analysis provided mixed results for market factors’ influence on the market orientation relationship with business performance outcomes. Study participants were market-oriented, with few seeing corresponding success. The introduction of new variables is necessary to make future models useful. Implications for positive social change include guidance for better-fitting models, ones that will inform the efforts to improve the survivability of small businesses in the B2G market. Veteran-owned small business owners should not waste resources on market orientation as a sole strategic focus for capturing and winning government contracts.</p>
by Tse Ching-biu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaves 135-137.
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