The literature review revealed two opposing views of the ‘student as customer’; either it is considered to be a deliberate policy construct rooted in the marketisation of higher education, which encourages public universities to behave like private businesses. Or it is considered to be a natural extension of rising consumerism in society, rendering universities as ‘cathedrals of consumption’. Both perspectives recognise that there is an attempt at creating a market in English higher education. This study discusses a ‘paradigm shift’ signalling an intensification of marketisation that began in the early 1980s. The purpose is to identify how these policy changes are perceived, by interviewing a large sample of senior managers and policy analysts in English higher education. Four themes emerged from the interviews. First, universities were said to be becoming increasingly “business like” suggesting that senior managers of English universities were faced with an identity crisis in grappling with their purpose as businesses or educational institutions. Second, was the idea that they performed in a “market like” fashion, displaying an uncomfortable acceptance of the idea whilst being open to the discussion of a free market in the future. Third, was the characterisation of student relationships with the university as “customer like” revealing an uncertainty as to whether students are customers or not. Fourth, was “individualism” a concept accepting the fact that universities would have to see higher education as an individual investment by a student. The implication of these uncertain themes is that senior managers would need to get out of ‘debate mode’ to adopt a clear and radical stance instead of being locked in the indecisive “like” dilemmas. They must develop the ability to see through the ‘strategy illusion’ and either challenge or accept the policy-induced uncertainties of higher education in the 21st century.

This thesis sets out to examine the impact of marketisation on the value chains of a number of English post-1992 universities between 1992 and 2010. The research focuses on the relationships and interplay between knowledge and value in the context of the knowledge economy and the increasing marketisation of the higher education sector. While the extant global value chain (GVC) literature tends to focus on manufacturing networks and chains, this thesis will argue that (quasi-) public service sector value chains, especially those in higher education provide important cases for study. In-depth interviews with twelve members of the ‘institutional elite’ within the post-1992 sector of higher education, supported by rich documentary analysis, provides compelling evidence for modifications to the existing ‘value chain’ framework in order to better account for the particularities of (quasi-) public services and service work. The research proposes a typology designed to capture fragmented and commodified knowledge, and its practical manifestations, generated within the higher education sector. Beyond this, it attempts to rationalise the notion of value (in the context of the value chain framework) with the production, diffusion and dissemination of knowledge for higher education institutions. The study also develops a broad value chain for the post-1992 sector of higher education to explore the robustness of the conceptual ‘value chain’ framework for similar organisations. The research concludes that marketisation has indeed in part been responsible for encouraging universities to re-structure their value chains. It also challenges the conceptual reach of the existing ‘value chain’ framework by making a number of insightful observations regarding the nature of (higher education) service activities. Specifically, it identifies a number of underplayed factors including (1) the treatment of knowledge and value (2) ‘institutional elites’ (3) ‘ideology as governance’ (4) the (quasi-) public service sector and (5) place as having particular consequences for the conceptualisation of (quasi-) public service sector value chains.

This thesis tests and explores the impact of increasing competition (marketisation) on the leaders of NHS hospitals in England. The research was prompted by the researcher’s observations in practice that language and behaviours were changing to reflect an increasing sense of competition between NHS hospitals. Whilst published opinions are not difficult to find in relation to changing NHS policy, this unique academic investigation provides a new contribution to knowledge through evidence generated from a mixed methodological research process. A qualitative case-study involving telephone interviews with leaders at a single hospital site were conducted in late 2009. The findings were tested for generalisability across 20 NHS hospital sites as a larger cohort of comparable NHS leaders were targeted using a multi-site, on-line questionnaire in 2010. This thesis concludes that hospital leaders believe that competition exists between NHS hospitals. A significant proportion also believes that the sense of competition is increasing. This is evidenced through culturally significant research findings related to changes in leadership behaviour, language and actions as a consequence of increasing marketisation. Furthermore, hospital leaders are divided and clearly unconvinced that increased competition would be a good thing for the NHS. This has numerous implications for policy, leadership in practice, leadership and market theory and specifically, the NHS leadership development model - the NHS ‘Leadership Qualities Framework’ (LQF).

What kinds of social organisations (SOs) are more likely to succeed in promoting policy change? How and why can some SOs promote policy change in China? This thesis argues that the emerging tendency of social marketisation - social entrepreneurship and government purchase of services from SOs - can empower social organisations to facilitate policy change from the government. Based on three survey databases, this research shows that when social organisations become social enterprises or obtained government contracts for purchasing services, their likelihoods of success in promoting policy change increased and their influence on government policy making improved, after controlling for other resource and institutional factors. This research subsequently draws upon two in-depth case studies on Nonprofit Incubator (NPI) and China Foundation Centre (CFC) to demonstrate how social organisations can use entrepreneurial and marketised strategies to promote the emergence and spread of five new government policies in China. The underlying mechanism of their successes is the formation of social organisation chains (SOCs), which consist of infrastructure, financial, support, and operational organisations. The formation of SOCs created positive social change. Positive social change facilitated policy change. This study further applies the perspective of SOCs to examine how the three local states (Beijing, Shanghai, and Shenzhen) re-regulate the social organisation sector, and reveals a wider applicability of SOCs at the city level. Finally, this thesis has discussed the relations between social marketisation and other significant theoretical and practical issues. The contribution of this thesis is that it finds a positive relationship between social marketisation and policy change in China, and reveals the process and the underlying mechanism.

Teacher identity (Ti) is an important concept in helping to understand the variety of inter-connected influences that impact on the professional lives of teachers in further education (FE). Ti is under researched within the FE sector and is used in this study to analyse the impact of the marketization of FE (post-incorporation) on the roles of individual teachers and teacher managers. The study takes an interpretive stance using visual metaphors and the narratives of participant teachers, linked to their roles, and teaching journeys, to analyse and evaluate changes to professionalism and individual agency in response to the marketization of the sector. Key literature on Ti in FE, professionalism and teacher agency were used to develop an understanding of the effects of marketization in relation to the main question and market theory provided a lens through which to consider marketization in context. The findings identified the individualised nature of the effects of marketization on the identities of teachers and how they interpreted their roles. These were seen through different levels of teacher agency and changes to professionalism in response to managerialism and the altered culture of the colleges in the study. A summative conceptualisation of Ti in an FE context was developed, which provided an insight into the potential strategies adopted by staff in relation to marketization and the main question set for this study.

Since 2002 Taiwan has transformed its cultural policy, following the lead of the UK's creative industry discourse in particular and neoliberal policy regimes in general. This thesis investigates the processes through which neoliberal thinking shaped changing cultural policy and the impact this has had on cultural workers and practices in Taiwan s cultural landscape. I examined policy making documents and interviewed a range of involved actors, including government officials and cultural workers to learn more about the policy process and its impact. The research argues that the creative economy has heavily influenced the development of cultural policy discourse and generally failed to promote the public interest in Taiwan. The results of neoliberalisation have been embodied in several salient characteristics such as the privatisation of public space, marketisation of public subsidy and investment, commercialisation of higher education, and flexibilisation of cultural labour market. I argue that cultural policy needs to be reshaped to represent the public interests and diversity of our cultural landscape.

This thesis examines quotcustomer-focusedquot communication and resident participation within the retirement village sector which is one part of the increasingly quotmarketisedquot aged-care services in New Zealand. In this respect the sector is no different from other domains of consumer life where marketing-oriented organisations aim to find out what their customers want and give it to them. This research examines communication related to customer-focused organisational activities and residents' enactment of participation within retirement village organisation (RVO) settings with respect to these processes of marketisation. Taking a critical-interpretive perspective, the thesis undertakes a collective case study involving two major New Zealand RVOs. Both organisations were defined as quotretirement villagesquot within the meaning of the Retirement Villages Act 2003, established in the 1990s, and offered quotretirement livingquot independent housing and apartments across a range of locations. A significant part of the study also examined publicly available promotional material from six RVOs operating multiple sites in various New Zealand locations. This thesis explores retirement villages as co-productions between the corporate entities that develop and market villages and the residents who live in them. The thesis also explores RVO rhetoric about quotretirement living for active 55 plusquot, RVO enactment of customer focused communication and activities, and residents responses to and expectations of both. It is argued that this co-production has implications for residents' participation, their roles and relationships with employees, as well as for organisational communication processes and structures. The rhetorical and critical discourse analysis reveals the complexity of what quotparticipationquot means for the residents. Through a close examination of these meanings, the thesis extends current understandings of relationships between quotcustomersquot and quotcustomer-focusedquot organisations and highlights the role of older people in Western Society as co-producers of the very product they purchase: the retirement village. It also raises practical and theoretical issues for organisational communication. At the practical level it highlights how communication messages, structures and processes within RVOs experience tensions in meeting the needs of both internal, current, and long-term customers, and external, potential, and future customers. The thesis offers insights into issues of individual action and freedom within the frame of market-driven and avowedly quotcustomer-focusedquot organisations and consequently suggests a reconsideration of participation in organisations in which customers are also quotinsidersquot.

Are there policy markets in Australia, and if so, how do they operate? This is the core question for this dissertation. Beginning with a focus on this simple formulation of the problem, the thesis explores the idea of policy markets, breaking it down into its constituent parts��policy� and �markets��and develops four different ways in which policy markets (i.e. markets for policy analysis, research and advice) might be modeled: 1. the dimensions of knowledge, values and competition in policy development systems and processes; 2. a hierarchy of policy markets according to strategic, programmatic and operational concerns; 3. policy markets in the context of cyclical process models of policy-making, especially the variant posited by Bridgman and Davis (1998); and 4. a typology of policy markets ranging from �pseudo� forms through to a form of full (or �pure�) policy market. Against the background of this theory-building, the empirical evidence�which was gathered through a combination of documentary investigation and some 77 interviews with senior public servants, consultants and ministers�is addressed through three interrelated approaches: an analysis of the (relatively limited) government-wide data; a comparison of this material with experience in New Zealand; and a set of three extended case studies. The three case studies address the idea and experience of policy markets from the point of view of: � the supplier�in this case, the economic forecasting and analysis firm, Access Economics; � ministers-as-buyers�through a study of the Coalition Government�s 1998 efforts to reform the waterfront; and � the bureaucracy as implementers of an extensive program of outsourcing�through a detailed examination of the outsourcing of corporate services (especially human resource management) by the Department of Finance and Administration. Several conclusions are drawn as to the character, extent and theoretical and practical significance of policy markets in Australia. While various elements of actual markets (e.g. contracts, price and service competition, multiple sources of supply, etc.) can be detected in the Australian approach to policy-making, policy markets are not as prevalent or as consistent as the rhetoric might suggest. In particular, while the language of the market is a common feature throughout the Australian policy-making system, it tends to mask a complex, �mixed economy�, whereby there is a continued preference for many of the mechanisms of bureaucratic ways of organising for policy analysis, combined with a growing challenge from various forms of networks, which are sometimes �dressed� as markets but retain the essential elements of policy (or, perhaps more particularly, political) networks. Nevertheless, the growing use of the language and some of the forms of the market in Australia�s policy-making system suggests that practitioners and researchers need to take this form into account when considering ways of organising (in the case of practitioners) or ways of studying (for researchers) policy development in Australia.

This research examines the impact of marketisation on Pacific Islands students in Christchurch high schools. Specifically, this study targeted the Tomorrow's Schools policy released in 1990 with particular interest in the changes in zoning laws. These changes theoretically allowed the consumers of education (the parents and students) equal access to all secondary schools by breaking down the zones and creating a free market where 'choice' and competition reigned supreme. However, this study along with others found that in actual fact it was the 'popular' schools with enrolment schemes who had the power to choose what students they preferred. Schools were left to compete for those students deemed' undesirable' by popular schools. This study found that a dis-empowerment of the schools' enrolment schemes needs to occur in Christchurch. Obviously, on the other hand, an empowerment of Pacific Islands parents and students through the increase of information also needs to occur. Although the government has made small steps toward making the problem more visible, more definitive work needs to be done in this area. This study also examined the achievement of Pacific Islands students at a national and at a sample level and discovered that has been very little improvement in this area over the time the Tomorrow's Schools policy has been in operation. Therefore, this study ventures into an analysis of this problem and suggests possible remedies. Again, this study argues that students must be actively empowered by teachers, schools, the government, and by their own people, in order to break down the physical, mental and even spiritual battles that Pacific Islands students face in the New Zealand education system.

Natural resource–based economies are typically embedded in rural networks of production. In recent years, however, the privatisation of access rights and the organisation of markets have substantially transformed some of these rural economies. By using the case of the Icelandic coastal fisheries, this ethnographic study shows, on one hand, how property rights–based management regimes and markets have reconfigured rural economies by disentangling fishers from their community ties, leading to increasing investment and technological development in the industry. On the other hand, the case shows how daily economic ‘coping’ has re-entangled fishers in a web of money-mediated relations that have economised economic expectations from cost-awareness to increasing profit-making in the industry. This economisation of the fisheries’ economy, however, not only reconfigures forms of coordination and network ties, but also changes the social practices that lie at the heart of economic value itself: fishing and processing. Hence, the study shows how artisanal and labour-intensive industries cope with the ‘primacy of the economy’ not only by rationalising their operations towards economic efficiency, but also by recontextualising traditional forms of knowledge and technology for the collective construction of a new 'quality'-oriented market-niche. The consequences of this coping, however, are twofold: while on one hand this development has led to the valorisation of line-caught fish, coastal fisheries have become objects of financial speculation, leading to a paradoxical cycle of investment and technological problem-solving that is pushing the temporal and spatial boundaries of coastal fisheries in local networks of production. As a consequence, the meaning of ‘small boats’ as social backbone and symbol of rural independence is being contested. This study is not only of interest to scholars dealing with processes of economisation and marketisation of rural networks of production and natural resources, but also for those interested more generally in the role of markets, technology and changing economic practices of evaluation and valuation in contemporary capitalism.