The limiting law of the length of the longest increasing subsequence, LI_n, for sequences (words) of length n arising from iid letters drawn from finite, ordered alphabets is studied using a straightforward Brownian functional approach. Building on the insights gained in both the uniform and non-uniform iid cases, this approach is then applied to iid countable alphabets. Some partial results associated with the extension to independent, growing alphabets are also given. Returning again to the finite setting, and keeping with the same Brownian formalism, a generalization is then made to words arising from irreducible, aperiodic, time-homogeneous Markov chains on a finite, ordered alphabet. At the same time, the probabilistic object, LI_n, is simultaneously generalized to the shape of the associated Young tableau given by the well-known RSK-correspondence. Our results on this limiting shape describe, in detail, precisely when the limiting shape of the Young tableau is (up to scaling) that of the iid case, thereby answering a conjecture of Kuperberg. These results are based heavily on an analysis of the covariance structure of an m-dimensional Brownian motion and the precise form of the Brownian functionals. Finally, in both the iid and more general Markovian cases, connections to the limiting laws of the spectrum of certain random matrices associated with the Gaussian Unitary Ensemble (GUE) are explored.