Spelling suggestions: "subject:"mass customization."" "subject:"dass customization.""
21 |
Erfolgsfaktoren für den Einsatz von ProduktkonfiguratorenPilet, Alex. January 2008 (has links) (PDF)
Master-Arbeit Univ. St. Gallen, 2008.
|
22 |
An Investigation of the Relationships among Consumer Characteristics, Attitude, and Purchase Intention in Apparel Mass-customizationYang, Jung-Ha 08 August 2011 (has links)
Mass-customization is a form of consumer-centric business practice, which is a hybrid of customization and mass-production (Gilmore & Pine II, 1997). It is the use of flexible processes and organizational structures to produce individually customized apparel products at the low cost of a standardized mass-production system (Hart, 1995). Very limited academic consumer research has been conducted in the area of apparel mass-customization. The purposes of the study were (a) to investigate consumers' purchase intentions of mass-customized apparel, (b) to examine the relationships among consumer characteristics, perceived usefulness, perceived behavioral control, attitude toward using apparel mass-customization, and purchase intention of mass-customized apparel, and (c) to identify the predictors of the overall purchase intentions and those of the purchase intentions of specific types of mass-customized apparel (i.e., design, fit and personalization mass-customized apparel). A conceptual model was developed, and eight hypotheses were generated to test the proposed relationships among the variables. A questionnaire was developed as the instrument of collecting data. A national sample of 474 male adults was recruited by a market research company. Statistics such as descriptive statistics, factor analysis, and stepwise multiple regression analysis were used to analyze the collected data. The results indicated that more than half of the respondents were willing to purchase mass-customized dress shirts. The relationships among consumer characteristics, perceived usefulness, perceived behavioral control, attitude toward using apparel mass-customization, and purchase intention of mass-customized apparel were confirmed, and the predictors of the overall purchase intention and of the purchase intention of specific types of mass-customized apparel were identified. Based on the results, in-depth discussions and related marketing implications were provided. / Ph. D.
|
23 |
Beschaffungscontrolling in der kundenindividuellen Massenproduktion /Schentler, Peter. January 2008 (has links)
Zugl.: Rostock, Univ., Diss., 2008.
|
24 |
Individualisierung als Kundenintegrationsstrategie auf MassenmärktenKehren, Markus January 2007 (has links)
Zugl.: Siegen, Univ., Diss., 2007
|
25 |
Mechanism design for procuring customized products /Chen, Songlin. January 2008 (has links)
Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2008. / Includes bibliographical references (leaves 126-137). Also available in electronic version.
|
26 |
Kundenorientierte Gestaltung von Produktkonfiguratoren /Polak, Benjamin. Unknown Date (has links)
Sankt Gallen, Universiẗat, Diss., 2008.
|
27 |
Einsatz von Expertenurteilen in der ZielkundenselektionFolkerts, Henning January 2009 (has links)
Zugl.: Bremen, Univ., Diss., 2009
|
28 |
Konzeptentwicklung für einen elektronischen Marktplatz der Marke Mercedes-Benz im Jahr 2005Zimmermann, Frank. Unknown Date (has links) (PDF)
Universiẗat, Diss., 2002--Konstanz.
|
29 |
Attitudes toward consumer-customized high-tech products the role of perceived usefulness, perceived ease of use, technology readiness, and customer customization sensitivity /Guilabert, Margarita B. January 2004 (has links)
Thesis (Ph. D.)--Georgia State University, 2004. / Naveen Donthu, committee chair; Kenneth L. Bernhardt, Bruce K. Pilling, Detmar W. Straub Jr., committee members. Electronic text (127 p. : ill.) : digital, PDF file. Description based on contents viewed August 3, 2007. Includes bibliographical references (p. 116-127).
|
30 |
Web-based product platform development for mass customization /Bin, Sheng. January 2006 (has links)
Thesis (Ph. D.)--University of Hong Kong, 2006.
|
Page generated in 0.3041 seconds