The development of the tabloid press has stirred heated debate among media scholars. Critics have argued against the relevance of tabloids in society, often framing them as the ‘journalistic other’ deserving no place in ‘serious’ journalism. Much of this criticism, however, has not been based on a close interrogation of the phenomenon, or an examination of the reasons for their popularity amongst readers. It is against this background that this study investigates the reasons behind the popularity of the Zimbabwean state-controlled tabloid newspaper uMthunywa, among its Bulawayo readers. In particular, it explores the meanings obtained from the content of the paper and the relevance of this content to the readers’ everyday lives. In undertaking this investigation, the study draws primarily on qualitative research methods, particularly qualitative content analysis and in-depth interviews (both group and individual). As the study demonstrates, these methods uncover the complex manner in which Bulawayo readers are attracted to uMthunywa and how they appropriate its textual meanings to their lived realities. The study establishes that despite uMthunywa being state-controlled, it offers space through which the conventional ways of presenting reality are challenged, and the importance of the newspaper being written in isiNdebele. As the study indicates, the popularity of the newspaper is largely dependent on its excessive formulaic and sensational stories, which cover issues experienced by its readers in their lived circumstances. The study thus argues that the newspaper constitutes an alternative mediated public sphere that finds space in the deeper social conditions that have alienated the people of Bulawayo from the macropolitical life of the nation and the ‘power bloc’.

Cultural and educational functions of public service broadcasting come at a fortuitous time, as the changing environment of broadcasting is on various agendas. At the heart of this is the question of the present and future status of public service broadcasting. Major changes have taken place in the political economy of the media and the world economy at large, technological advancement has resulted in privatization and commercialization of the media. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study will examine the extent to which the adoption of the Commercialization Act (No 26) of 2001 in Zimbabwe has affected Radio Zimbabwe’s role as a public broadcaster. The study is based on the hypothesis that with the adoption of the Commercialization Act, Radio Zimbabwe is no longer playing its public service role effectively. The current nature of programming at Radio Zimbabwe as the research hopes to show will highlight tremendous changes towards a commercial logic. The study uses a combination of document analysis, secondary literature and qualitative interviews.

The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provides that, overally, the news discourse is a masculine narrative whose androcentric form is a result of, and is protected by, claims to ‘objectivity,’ ‘professionalism’, ‘impartiality’ and the pursuit of a journalistic routine system that hegemonically prioritises men’s issues over those of women. The situation, as the research shows, has not been helped by journalists’ incapacity to do thematic appreciation of issues and their over-inclination towards a simplistic event-based journalism that fails to question policies as they are enacted and implemented in gender-skewed processes. The lack of gender policies, the operations of patriarchy and the pursuit of a journalistic routine system that sees nothing wrong with the ostracisation of women issues are very fundamental findings that the research uses in its attempts to explain why the gender equality discourse was left out of the news reports about the land reform exercise in Zimbabwe.