Global ETD Search

1	They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior Andriasova, Anna Valerii, 1975- 16 August 2011 (has links) Not available / text Product placement in mass media Consumers--Attitudes Consumer behavior Mass media--Audiences--Attitudes Persuasion (Psychology)
2	An analysis of the views of newspaper readers regarding selected incidents of intergroup controversy in post-Apartheid South Africa Sibango, Babalwa 06 1900 (has links) This study investigated the nature of opinions and attitudes expressed in letters to South African newspapers regarding selected incidents of interracial controversy, namely the Botes (2010) and Forum for Black Journalists (FBJ) (2008) incidents. A qualitative and quantitative content analysis of these letters was conducted to gauge the attitudes that writers displayed towards members of their cultural group (ingroup) and members of other cultural groups (outgroups). The results of the qualitative analysis indicated that individuals in a racial group have different perspectives of in- and outgroup members. The results of the quantitative analysis, however, showed that the majority of writers tend to display positive attitudes towards ingroup members and negative attitudes towards out groups. The dominance of positive attitudes towards ingroups and negative attitudes towards outgroups can be attributed to myths and discourses circulating in postapartheid South Africa and the current social climate in general. The study concluded that although individuals’ attitudes may differ from the stark negative attitudes displayed towards outgroups during the apartheid era, negative attitudes towards outgroups persist. / Communication Science / M. A. (Communication Science) Cultural groups Ingroups Outgroups Myths Discourses Postapartheid South Africa 079.60904 Newspaper reading Newspaper reading -- Social aspects Readership surveys Mass media -- Audiences -- Attitudes Group identity Intergroup relations Journalists -- South Africa South Africa -- Race relations South Africa -- Post apartheid studies
3	Religion and ingroup identification as variables impacting secular newspaper consumption: Mormons and Orthodox Jews compared to mainstream Protestants German, Myna 28 February 2004 (has links) This study intends to discover distinctions between two minority groups, Mormons and Orthodox Jews, compared to a mainstream Protestant group, the Methodists, in terms of newspaper behavior. It intends to probe for differences in newspaper readership frequency and uses (Berelson, 1949) between religious minority group members and majority group members. It originated with the belief that religion (type) and degree of ingroup identification in the minority communities (stronger) would lead to greater newspaper avoidance and limit newspaper use primarily for information/public affairs, rather than Berelson's (1949) other categorizations of socialization, respite, entertainment. Indeed, minority-majority distinctions did not hold. Important differences emerged between religious and more secular individuals in all communities. It was the degree of religiosity that most deeply impacted newspaper use, not denominational ties. The more individuals scored highly on a "religion-as-spiritual-quest" factor, the less they read newspapers, particularly the business newspaper. For "spiritual questors" of all denominations, the house of worship, with its myriad activities, served as a leisure-time base and, for them, recreational use of the newspaper was minimal. / Communication Science / D. Litt. et Phil. (Communication) Secularization theory Social identity theory Majority and minority behavior Uses and gratifications Methodists Orthodox Jews Religion Ingroup identification Newspaper readership Mormons 201.6070172 Newspaper reading -- Social aspects Readership surveys Mass media -- Audiences -- Attitudes Group identity Religious minorities Intergroup relations Mormons Orthodox Judaism Methodists Secularism
4	Religion and ingroup identification as variables impacting secular newspaper consumption: Mormons and Orthodox Jews compared to mainstream Protestants German, Myna 28 February 2004 (has links) This study intends to discover distinctions between two minority groups, Mormons and Orthodox Jews, compared to a mainstream Protestant group, the Methodists, in terms of newspaper behavior. It intends to probe for differences in newspaper readership frequency and uses (Berelson, 1949) between religious minority group members and majority group members. It originated with the belief that religion (type) and degree of ingroup identification in the minority communities (stronger) would lead to greater newspaper avoidance and limit newspaper use primarily for information/public affairs, rather than Berelson's (1949) other categorizations of socialization, respite, entertainment. Indeed, minority-majority distinctions did not hold. Important differences emerged between religious and more secular individuals in all communities. It was the degree of religiosity that most deeply impacted newspaper use, not denominational ties. The more individuals scored highly on a "religion-as-spiritual-quest" factor, the less they read newspapers, particularly the business newspaper. For "spiritual questors" of all denominations, the house of worship, with its myriad activities, served as a leisure-time base and, for them, recreational use of the newspaper was minimal. / Communication Science / D. Litt. et Phil. (Communication) Secularization theory Social identity theory Majority and minority behavior Uses and gratifications Methodists Orthodox Jews Religion Ingroup identification Newspaper readership Mormons 201.6070172 Newspaper reading -- Social aspects Readership surveys Mass media -- Audiences -- Attitudes Group identity Religious minorities Intergroup relations Mormons Orthodox Judaism Methodists Secularism

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