Diss.--München, 1970. / Includes bibliographical references (p. iii-xvi).

with Kerry Cronin / Hillside Cafe

Over the last decade the media industry has undergone major changes due to expanding media choice and audience fragmentation. An increased number of magazine titles, radio stations, television channels, etc has meant that audiences are breaking up into increasingly smaller groups. 'As advertising clutter continues to grow with more advertising taking place across media, reaching the consumer has become a difficult process' (Cumberland 2002). Also, technological advancements in new media, such as the internet, has made the media landscape highly complex and the role of the media planner far more demanding than ever before (Kite 2001). It is no wonder that media planning has been described as a 'combination of science and judgement' (Surmanek 1996). / Thesis (MBusiness-Research)--University of South Australia, 2005.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1986. / Typescript. Vita. Description based on print version record. Includes bibliographical references (leaves 151-158).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1969. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Bibliography: leaves 179-204. Bibliographical footnotes.

No description available.

No description available.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1995. / Includes bibliographical references (leaves 268-281).

No description available.

Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of womens health and abortion framing, Planned Parenthood was able to prime its publics attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the organization to target political elites, traditional media, and opposition with defensive tone, while managing its reputation through a positive tone in its womens health frame on the social media platforms of Twitter and Facebook.