Thesis (M. A. (Nursing)) -- University of Limpopo, 2019 / A master’s program in nursing is an essential tool to prepare students to manage and offer health care services to the public professionally and successfully. However, there has been low enrolment of professional nurses into masters studies of nursing in a higher educational institution. Therefore the study aimed to develop recruitment strategies for professional nurses into Master studies of Nursing at a higher educational institution. METHODS The qualitative research method was used to develop recruitment strategies of professional nurses in Mankweng Hospital into a Master's Studies at the University of Limpopo. The population were professional nurses with honours equivalent and those with honours degree.Semi-structured interviews were conducted from eighteen professional nurses who were purposely selected to participate in the study. Tech`s coding method of data analysis was used to analyze audio-recorded data. RESULTS The results indicated that lack of study leaves, shortage of nurses, lack of information about requirements for enrolling into masters, lack of recognition for postgraduates and financial instability contributed to most professional nurses not registering for master's studies. CONCLUSION The study concludes that the institution of higher learning should develop recruitment strategies for master's studies in nursing. Findings revealed lack of recruitment strategies, information about the masters degree, and scholarship as well as employer related factors such as lack of study leaves as challenges for recruiting nurses into a masters studies. Such strategies vi include the increase of funding scholarships by the universities that can facilitate the postgraduate uptake and allocation of study leaves for professional nurses by the Department of Health.