The purpose of this creative project was to bring about the development and hypothetical implementation of development guidelines for the McGalliard Road commercial corridor in Muncie, Indiana, as an example of how the development guidelines can improve the development character, safety, and creativity within Muncie's urban arterial corridors. The project introduces the development guidelines, explains the existing conditions along McGalliard Road in terms of transportation efficiency, safety, and aesthetics, implements a model design alternative along McGalliard Road based on the guidelines, and presents implementation strategies and recommendations for changes in current development regulation policies which would bring about these changes for arterial commercial developments in the city of Muncie. / Department of Urban Planning