Since most financial institutions use the Sharpe Ratio to evaluate the performance of mutual funds, the objective of most fund managers is to select the portfolio that can generate the highest Sharpe Ratio. Traditionally, they can revise the objective function of the Markowitz mean-variance portfolio model and resolve non-linear programming to obtain the maximum Sharpe Ratio portfolio. In the scenario with short sales allowed, this project will propose a closed-form solution for the optimal Sharpe Ratio portfolio by applying Cauchy-Schwarz maximization. This method without using a non-linear programming computer program is easier than traditional method to implement and can save computing time and costs. Furthermore, in the scenarios with short sales disallowed, we will use Kuhn-Tucker conditions to find the optimal Sharpe Ratio portfolio. On the other hand, an efficient frontier generated by Markowitz mean-variance portfolio model normally has higher risk higher return characteristic, which often causes dilemma for decision maker. This research applies generalized loss function to create a family of decision-aid performance measures called IRp which can well tradeoff return with risk. We compare IRp with Sharpe Ratio and utility functions to confirm that IRp measures are approapriate to evaluate portfolio performance on efficient frontier and to improve asset allocation decisions. In addition, empirical data of domestic and international investment instruments will be used to examine the feasibility and fitness of the new proposed method and IRp measures. This study applies the methods of Cauchy-Schwarz maximization in multivariate statistical analysis and loss function in quality engineering to portfolio decisions. We believe these new applications will complete portfolio model theory and will be meaningful for academic and business fields.