Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-01-16T20:01:17Z No. of bitstreams: 1 JoaoVicenteRegoCosta_DISSERT.pdf: 2991451 bytes, checksum: dbe763aaef345e3cef5aa791553b85f4 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-01-22T15:11:29Z (GMT) No. of bitstreams: 1 JoaoVicenteRegoCosta_DISSERT.pdf: 2991451 bytes, checksum: dbe763aaef345e3cef5aa791553b85f4 (MD5) / Made available in DSpace on 2018-01-22T15:11:29Z (GMT). No. of bitstreams: 1 JoaoVicenteRegoCosta_DISSERT.pdf: 2991451 bytes, checksum: dbe763aaef345e3cef5aa791553b85f4 (MD5) Previous issue date: 2017-08-11 / Esta pesquisa teve como objetivo identificar de que maneira acontece a interlocu??o entre o curso de gradua??o em Engenharia de Produ??o da Universidade Federal do Rio Grande do Norte - UFRN e os seus egressos, para o planejamento de atividades de educa??o continuada. A pesquisa, caracterizada como um estudo de caso, de abordagem mista, adotou o m?todo quadripolar, o qual ? recomendado para investiga??es cient?ficas na ?rea das Ci?ncias Sociais Aplicadas. No tocante a revis?o bibliogr?fica, considerou-se conceitos como gest?o e media??o da informa??o e as v?rias vertentes da educa??o continuada, al?m de autores que estudaram a import?ncia do relacionamento com os egressos para as Institui??es de Ensino Superior. Almejando viabilizar uma proposta para o desenvolvimento de um canal de comunica??o entre os gestores do curso de Engenharia de Produ??o da UFRN e seus egressos, para o planejamento de a??es de educa??o continuada, a pesquisa utilizou duas t?cnicas de coleta de informa??es: o question?rio eletr?nico, para os egressos, e a entrevista, para os coordenadores da gradua??o e da p?s-gradua??o, al?m do chefe do departamento de Engenharia de Produ??o. O question?rio eletr?nico obteve 27,78% de retorno, sendo os dados tratados por meio de an?lise descritiva, com o aux?lio do editor de planilhas Microsoft Excel. Para a an?lise das entrevistas, utilizou-se o m?todo de an?lise de conte?do. Como resultados da pesquisa, observou-se de um modo geral, a potencialidade da constru??o de um canal para mediar a rela??o egressos-curso, tendo em vista que a maioria dos egressos se mostrou disposta a manter relacionamento com o curso, elegendo por meio das redes sociais a forma mais conveniente para a ocorr?ncia dessa rela??o. Al?m disso, uma parte expressiva dos egressos demandou a??es de educa??o continuada ap?s a conclus?o do curso, apontando a ?rea das engenharias como a mais buscada. Nas entrevistas, os gestores destacaram a import?ncia de se manter um relacionamento com os egressos, voltado para subsidiar decis?es no tocante as a??es do curso. Apesar disso, poucas s?o as a??es de comunica??o efetiva com os egressos e as existentes s?o operacionalizadas de forma prec?ria. Diante disso, entende-se que este estudo possa contribuir para que a institui??o desenvolva formas de contato mais efetivas com os seus egressos, n?o apenas no que diz respeito ? educa??o continuada, mas em outras a??es institucionais. / This research had as an objective to identify how the dialogue occurs between the undergraduate program in Management Engineering from UFRN and its alumni, for planning on continuing educational activities. The research, characterized as a case study, of varied approach, adopted a quadripolar method, in which is recommended for scientific investigations in the area of Applied Social Sciences. Regarding the literature review, it was considered concepts as management and measuring of information and many aspects of continued education, moreover the authors that studied the importance of the relationship with alumni and the Higher Education Institutions. Aiming to make feasible a proposal for the development of a communication channel between the managers of the program in Management Engineering from UFRN and its alumni, for planning on continuing educational activities, the research used two techniques for collecting information: an online survey for the graduates, and the interview, for the managers of the Management Engineering. The online survey obtained 27,78% return, being the data processed by means of descriptive analysis, with the aid of Microsoft Excel worksheets. For the analysis of the interviews, we used the method of content analysis. As search results, in general, the potential of building a canal to mediate the relationship between graduates, considering that most graduates proved willing to maintain relationship with the course, electing through social networks the most convenient for the occurrence of this relationship. In addition, a significant part of the graduates demanded actions of continued education upon completion of the course, pointing to the area of engineering as the most sought. In the interviews, the managers highlighted the importance of keeping a relationship with the alumni, providing sources on decisions regarding actions on the program. Despite this, there are few actions of effective communication with the alumni, and the existing ones are operated poorly. That being said, it is understood that this study can contribute so that the institution can develop more effective ways of contact with its alumni, not only regarding the continued education, but also in other institutional actions.