Thesis (Ph. D.)--Illinois State University, 2003. / Title from title page screen, viewed Jan. 11, 2005. Dissertation Committee: Lee Brasseur (chair), James Kalmbach, Gerald Savage. Includes bibliographical references (leaves 211-218) and abstract. Also available in print.

Thesis (M.S.)--Rochester Institute of Technology, 2007. / Typescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)

The main topic was the analysis of media investments to TV and internet, what are the trends of investment preferences to various media types and what factors influence these preferences. At the end I made a prognosis how will the TV and internet investments progress in next ten years.

The thesis describes the media planning proces of each media type. Analyses actual situation on the media market, main competitors and proposes a new media campaign for Kit Kat.

This Thesis examines the communication strategy of the Ford Motor Company in the Czech Republic. The emphasis is on ATL communication and media planning. The theory of the functioning and the workings of commercial communications on consumers' decision-making and the characteristics of available resources (communication and media mix) is the core of this Thesis. The subject of this Thesis is the introduction of the Ford Motor Company ltd. including a portfolio on the offered products and the typology of the target group. This of course includes a brief overview of the history of the Ford Motor Company itself. In addition, this Thesis focuses on the practical usage of the elements of the communication mix and it describes some specific sub-categories in detail. The analytical part is concluded by the evaluation of the effectiveness of the strategy, its time flow and a comparison with competitors. This Thesis is then concluded by summarizing the results and recommendations for possible future improvements.

The aim of this thesis is to create a media strategy for a non-profit organisation MeetFactory. The proposal is based on all steps of a media planning process - media brief, situation analysis, definition of goals and media strategy, as well as a mediaplan. The thesis gives a complete overview of the media market, respective mediatypes and creation of the media strategy. Since the thesis is based on the Google Ad Grants programme it contains detailed characteristics of the programme as well as creation of a Google search campaign.

The final thesis whose topic is Marketing Strategy of Hyundai deals with marketing strategies and competitive advantages of the company. It is divided into two parts. The first part is dedicated to marketing in theory and describes the international strategies, marketing mix and its adaptation possibilities, media and how to use them in the most effective way given a purpose and a message of a company. It also addresses forms of market research and Public Relations. Second part is practical. Strategy of Hyundai is analyzed as a whole not leaving out its competitive advantages, media that is used by the company, PR and a usage of sport's events and sponsoring. The analysis of competition is also included as is the position of Hyundai within it. At the end there are two market surveys. One made by a research agency that deals with the brands and their positions on the market. The second was conducted by the author and is dedicated to the company itself and its customers and is researching their motivation and satisfaction.

2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. In addition, there will be significant changes in the industry since these new privacy rules mean that there will be an inability of personalisation and just-in-time targeting for digital marketing, and advertisers have dubbed this situation the “adpocalypse.”  Both secondary and primary data were collected to answer the research question, how have the new privacy rules and regulations impacted the different steps of the AIDA model in digital media planning for digital advertising. Secondary data has been collected from business journals and academic journals, and the primary data has been collected through in-depth interviews. Further, the research is exploratory and explores the research question to give the reader a greater understanding of the subject area.   The following can be concluded from the research. Internet privacy rules and regulations will impact awareness, and it will be more challenging for companies to create awareness for their product offerings. Awareness will be heavily built on brand recognition, and the strategies for this step will revert to more traditional methods.  Interest would be affected since companies no longer will be able to follow up on their communication strategies as effectively. This research showed that the further down the company’s sales funnel, the more impacted the strategies. Further, desire would be more challenging for companies to create since retargeting, just-in-time targeting, and micro-targeting would no longer be possible in the same manner. Lastly, since action results from desire, this step would be heavily impacted.

The topic of this diploma thesis is media planning and buying of TV campaigns. The objective of the thesis is a comprehensive analysis of the media planning process with a focus on buying of television campaigns. The introductory part of the thesis deals with the beginnings of the advertising industry and the contemporary modern advertisement. The theoretical part is focused on detailed explanations of the planning process and basic media terms. While depicting the media planning process the author accentuates TV campaigns planning. The following text is dedicated to a background important for the decision to include TV in the communication mix. The practical part starts with an analysis of the TV market. Emphasis is put on the analysis of ratings of individual TV channels, investments, and the top advertisers. This chapter also includes creating profiles of viewers of measured channels. The last chapter describes in detail the business models of particular media houses. The last step of media planning is to produce a media plan; therefore, the work included a practical example. In the example the author shows how the media planning works in practice. The thesis is finalized by establishing a model for planning TV campaigns.

The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."