Includes bibliographical references. In this paper I explore and explain the thinking and production process behind my Masters Degree creative production work for the University of Cape Town. I will be looking into the challenges I faced but also the logic according to which I worked. My project includes an e‐book called Thinking and Doing: content based audio and an audio documentary mini‐series There is a Human Being by the Side of the Road which consists of two parts called Woman and Man. This paper looks into the broad concept that all my submitted work relates to; the audio documentaries. Having explored many sides of documentaries in my e-book, in this paper, I am connecting some of those ideas together with my own production work and the existing academic literature relevant to my topics. I will also critically engage with both rather distinct aspects of my production; audio documentaries and the e‐book, and offer the logic behind my choice of licensing of all my work, before finally concluding this paper.
Crafting a South African Brew: a study of South African craft breweries and their marketing strategiesGreen, Lauren Grace 2015 (has links)
Includes bibliographical references. In recent years South Africa has seen the formation of a nascent craft beer industry, with scores of small, independently owned breweries appearing in all corners of the country. Given this growth this descriptive study aims to provide an account of the marketing strategies used within the industry. This study used method and data triangulation, involving both qualitative and quantitative research approaches . Consecutive sampling of all active South African craft breweries was us ed, in order to give a holistic and accurate account (where n=86) . Data was analysed through qualitative content analysis of surveys administered to 24 craft brewers. Furthermore, social media data from the Facebook and Twitter pages of the 86 breweries was analysed quantitatively and through inferential statistics. This aimed at determining whether there were relationships between social media activity and audience size and engagement. The results of this research suggest that craft breweries in South Africa rely heavily on below - the - line and direct marketing tactics. The social media analysis also showed significant positive correlations between brewery -driven activity and audience size as well as engagement.
Public crime, private justice : the tale of how one of South Africa?s top private investigators gets impressive results and what lessons the men and women of the public police force and the SAPS as an institution might learn from thisSudheim, Alexander 2015 (has links)
The role of the police is a fundamental one in any society and in South Africa this role is beset with a unique set of challenges which are organisational, institutional, operational, individual and political in nature. It is these I address by means of examining the South African Police Service from the perspective of the praxis, process, means and methods of a working private investigator in contemporary South Africa. My method in this undertaking is a journalistic one in which I use the narrative techniques of dialogue, description, pacing and reflection to bring to life the stories and characters of police officers; ex-police officers; private investigators; victims of crime and perpetrators of crime in order to bring to light some of the more pressing issues with regard to crime and its prevention in contemporary South African society. This lends drama and suspense to a non-fiction narrative and also involves the reader in such a way that they respond to and engage with the subject matter on a personal level, thereby evoking their own thoughts and feelings on the spectre of crime in South Africa and what the SAPS variously is, isn?t or could be doing about it.
The African growth story has investors from around the world eyeing opportunities offered up by the continent in the form of new markets, enhanced growth potential and impressive returns. Despite the overwhelmingly positive thrust of this message, it finds itself situated against a backdrop of serious challenges, not only in Africa, but also globally, in the face of increasing financial, political and natural-catastrophe risk. In this world of tremendous risk and tremendous opportunity, the insurance industry can provide post-disaster financing, financial security, institutional investment and innovative risk management strategies to reduce levels of risk on the ground. Launched earlier this year, the Principles for Sustainable Insurance are a framework for embedding environmental, social and governance factors into insurance business and so promoting sustainable development. This creative research project argues that a robust insurance industry promotes economic growth and that the parallel developments, in the story of African growth and the risk management practices of the insurance industry, present a compelling framework for nurtured and sustainable development in Africa.
Odd number : a reflective essay, on the filmmaker, Marius van Straaten's practice in Odd Number a documentary about Rashaad Adendorf, with a focus on representationVan Straaten, Marius 2013 (has links)
This paper is a reflective essay supporting the documentary film Odd Number and aims to clarify and create more depth for the reader around the film's successes and failures in representing Rashaad Adendorf. Rashaad was formerly an assassin for a feared gang but is now a redeemed family man. His life is explored through interviews with him, his victims, his family and his enemies. Re-enactments of his most significant life changing events are used to inform the audience. A film representing Rashaad's life inevitably raises questions around representation and the filmmaker's relationship with Rashaad. The essay concludes that a weakness of Odd Number is its lack of self-reflexivity and lack of showing the filmmaker's process and bias. The paper identifies that the key strength of the film is the relationship and friendship between Rashaad and the filmmaker and how that influences the process of making the film. The paper concludes that through Odd Number, Rashaad has claimed agency, not only to rebuild or redeem his own life, but to work to improve the lot of the community. The paper argues that this is the best possible legacy Odd Number could leave. The film and reflective essay demonstrate that the relationship with the subject is of primary importance and that focussing on the process rather than the outcome can result in a more honest, albeit subjective portrayal of a subject from a different race, class and background to the filmmaker. Ideally the paper should be read after having watched, the documentary Odd Number. It is important to note that the author of this paper is also the director of Odd Number. This paper is therefore not an analysis of somebody else's work, but a set of reflections by the director on his own work. The paper therefore communicates in the first person, aswell as the third person from time to time.
Towards understanding mobile messaging ecologies : an exploration of the meanings young people attach to instant messaging channelsScholtz, Katharina 2013 (has links)
Mobile communications have added an ever present layer to our personal communication through which social dynamics can be reconstructed. In youth culture specifically, instant messaging allows young people to achieve limited autonomy, explore peer groups and an evolving sense of self. This dissertation explores a model for understanding how instant messaging facilitates this. Theories of media ecologies provide useful ways of explaining media environments. Nonetheless ecologies are usually conceptualised in relation to mass media rather than networked media and tend to assume that ecologies are situated in a particular physical space. The theory is nonetheless useful in understanding the everyday experience of young people using media. By extending media ecology theory to account for the personal communicative ecologies of instant messaging, this study extends the notion of ecology to account for a sense of digital social space outside the constructs of physical space. Through taking an interactional epistemological stance, qualitative research was conducted. Two focus groups were conducted to explore how instant messaging channels meet the needs of a group of young people from middle class contexts in Cape Town. The resultant discussions are applied to the framework of a 'layered' communicative ecology, taking technology, social and discursive layers into account and establishing the centrality of social space within a new and expanded model of networked messaging ecologies. The central aim of this research is to explore how relevant the application of media ecologies would be to an exploration of digital spaces of communication and practice.
The original idea behind Herald was to create a South African Downton Abbey (ITV and PBS, 2010 -2015). Historical television is currently popular and Downton is appealing because it communicates interesting history, finds comedy in the manners and behaviours of the day and indulges in the visual pleasures of opulent aristocratic society. A historical setting is as foreign and exciting as a fantasy realm but it can still provide a platform to explore themes that are relevant and familiar to a contemporary viewer. Members of local government, military officers and other nobles and wealthy Britons at the Cape lived aristocratic lives not unlike the fictional inhabitants of Downton and yet a wholesale pastiche of the structure of Downton or the conventions of the period drama genre is inappropriate. The racial tensions that have defined the colonial and postcolonial periods of South African history and the Eurocentric, androcentric approach to that history necessitate a new approach. It is with this in mind that I have attempted to create a television miniseries inspired by the traditional period drama and by Downton Abbey specifically, but remoulded by the contexts of past and present day South Africa. I had several main goals in mind for this miniseries: to provide South Africans with entertaining television that tells local stories and, in so doing, encourage South Africans to engage with their own history; to grapple with contentious issues of the present such as race, gender and land, by exploring the past; to place strong black, Malay and female characters at the center of history and give them the agency to effect history; to provide a critique of the British and their actions at the Cape.
A visual analysis of HIV/AIDS antiretroviral therapy print campaign materials found in four Western Cape community clinic environmentsMurray, Jacqueline Ruth 2016 (has links)
Print media campaign material strongly influences people's perceptions of illness and health and the role and purpose of medication (NSMC, 2010: np). Because adherence is critical to the successful management of the Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS), the introduction of antiretroviral treatment (ART) into the South African health sector presented a major communications challenge, namely how best to communicate awareness and administration of the drugs and how they should be taken. Over the past ten years, the government Department of Health (DoH), the Treatment Action Campaign (TAC), and other prominent nongovernmental HIV/AIDS organizations (NGOs) such as Love Life, Soul City and the Bishop Tutu Foundation have defined a number of different objectives aimed at the promotion of prescription generic antiretroviral drugs (Venter, 2014:3). This has led to an increase in the number of campaigns, each having singular visual representations of HIV/AIDS and users' relationships to antiretroviral drugs. Despite this, stigma and distrust around HIV/AIDS is prominent among the South African public (Rubincam, 2013:13). As a result, there remains a large amount of ambivalence toward the impact of ART on the body and its place within many communities. This has a direct bearing on issues of adherence. For this reason, it is important to study the nature and efficacy of the materials currently being used for social marketing in this context. This qualitative study therefore questions the nature of the current visual language of ART related leaflets and posters found in four Western Cape community clinics and asks whether the content effectively communicates an understanding of antiretroviral therapy, specifically around issues of adherence. In this study, I aim to identify ART adherence social marketing communication strategies used by leading NGOs and the DoH in South Africa. The nature of the visual and textual representations of antiretroviral print media campaign materials found in four Western Cape community clinic environments is established. The purpose of this research is to provide contemporary and useful information on the style, content, and design of social marketing materials in the hope that it will add significant value for further research on ART adherence. This study is a microanalysis focused on quality, not quantity. The investigation is modest. It does not consider a large sample and is intended as a starting point for further research. I hope to identify possible gaps between the combination of messages offered in leaflet and poster print media, and the needs of those infected with the virus, especially at a time when it necessitates they begin ART. The intended impact of this research is to encourage an increased understanding and awareness by government and NGO marketing departments of their campaign material so that it facilitates the transition onto treatment in a way that is empowering, informative, empathetic, and responsible.
Trial by media : the megaspectacle and the competition of narratives : the framing of the Oscar Pistorius murder trial by News24Johnson, Kim Alexa 2015 (has links)
In the early hours of 14 February 2013, the twittersphere erupted with the allegation that Oscar Pistorius, the Olympic and Paralympic athlete, had shot and killed his girlfriend of three months, Reeva Steenkamp. This story first appeared on the Beeld twitter account. This story was only confirmed by local print media such as the Cape Argus the following day, 15 February 2013, after his first court appearance during which he was charged with premeditated murder, a schedule 6 offence, according to South African law. The commencement of the bail application was postponed by Chief Magistrate Desmond Nair on 15 February 2013, so as to consider an application made by the media to be granted leave to broadcast the court proceedings live. In Magistrate Nair‟s judgement, that was handed down at noon the same day, he ruled against the media‟s broadcast application. However, he conceded that only the live audio of the bail application judgement could be broadcast ("Oscar faces murder…", 2013: 1). Additionally, the media was allowed to photograph the accused only in the presence of Magistrate Nair before the commencement of court proceedings, and once it had concluded for the day. This was the first formal assertion, and acknowledgement, of the role the media was to play in the „staging‟ of The Oscar Pistorius Murder Trial, with Pistorius cast as the protagonist and the media contingent as one of the antagonists of the narrative construction of this case. In an attempt to compensate for the lack of direct (live) media access to the proceedings, twitter was co-opted as the primary alternative news media platform. Journalists tweeted the live proceedings to their followers in order to provide mediated access to the proceedings. News24 lead the twitter reports by compiling a transcribed "live report" of the proceedings which would allow members of their audience an opportunity to follow a sequential account of the narrative. This was in addition to their usual journalistic reportage of the trial.
Call on me : the cell phone : a multi-media tool of communication amongst South African youth and how it can be used to platform youth stories for media and advertisingGriffiths, Claire 2007 (has links)
Includes bibliographical references (leaves 75-80). This media dissertation researches the cell phone's actual and potential role as a multimedia tool of communication amongst South African youth and looks at how it can be used to platform youth stories for media and advertising. The youth's connection to the cell phone has come to mean so much more than its actual technological functions. This media dissertation investigates the cell phone phenomenon amongst the youth of today, by looking at both local and international trends, with a more intimate focus on the current trends amongst the South African youth. It will look at the sociology of the cell phone and the culture surrounding it. It will then consider new technology and how the cell phone's role may also be a tool for leapfrogging in South Africa. It is also important to consider the negative connotations that arise with the cell phone's infiltration amongst the youth.Through analysis of recent research about the cell phone's impact on the youth here and internationally, two opposing media directions are identified: the cell phone as a tool in marketing and advertising; and the cell phone as a tool in investigative journalism. By analyzing two different areas, this media dissertation creates a broad and holistic understanding of the cell phone's potential functions through a strong literature review. Firstly, the cell phone's function in marketing and advertising will be analyzed. This media dissertation will take into account the youth market in South Africa through a case study of one of South Africa's strategic consultancy companies: Instant Grass. Through a close look at the youth market now, it will be possible to create a greater understanding of the current trends and how to capitalize on these trends. In terms of marketing and advertising, this media dissertation then discusses an advertising exercise with a youth group studying Film and Media Studies at the University of Cape Town. Secondly, the cell phone in terms of media and investigative journalism will be analysed through fieldwork done with etv's 3rd Degree. This media dissertation looks at how the cell phone could be used as a tool for youth stories by looking at the parameters involved in creating investigative stories. This chapter also takes a look at the issue of citizen journalism in the digital publishing world today and the rate at which cell phone technology is spurring this development on.
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