Social media have become a well known concept the last decade, and as a tool for politicians and opinions makers they have grown to be a natural part of political campaigning. The Swedish political parties, and the politicians, have become more aware that information written in social media is open to journalists. Therefore they have to be careful not to write anything that can be used against them. Instead they use social media as tools to gain voters. To some extent social media also influence the traditional media. They have become an easy and fast communication channel between journalists and politicians, and sometimes news have been created based on writings in social media. Blogs has also given non-journalists a good platform to communicate their opinions, so to some extent blogs compete with newspapers and other journalist-written media. Social media are still a small phenomenon and not even close to compete with traditional media such as newspapers and TV, but the arena has shown to be influent in raising issues to the public agenda. So even if a small group of people actually reads political blogs they are important in the agenda setting. Almost half of the Swedish population has an account on Facebook, and even more uses some other form of social media. Even thou gh it’s not about politics political views are spread and people express their opinions in different issues not knowing that they are talking politics and contribute to the political agenda. Traditional media still dominates in setting the agenda for politics, and social media has become more of an area for reflection on news that analyzes and comment on journalist-written newspapers, radio and TV. The recent revolutions in Northern Africa were not dependent of social media, and they probably should have happen anyway. But other countries could easy follow the events by reading blogs and looking at Youtube movies from the revolution. In the American presidential election in 2008 Barack Obama was successful using social media, but it was the combination of traditional footwork that made him president.

Roberto Bolaño’s posthumous book 2666 is often considered his masterpiece. As it was a race against his own death, Bolaño won it while leaving a dominant statement behind, a supreme landmark of our new post-national world, where everything seems entwined (Lethem, 2008). In this five-part narrative, intertextuality plays a crucial role. The common link between all these stories is a series of murders in a Mexican city. The narrative of 2666 happens in around ten countries, and their characters are from a dozen more, with every story being somewhat tangled into a reality where violence is abundant. The references to the natural essence of evil set the atmosphere. In 2666, we have the opportunity to explore the condition of evil in a globalized world (Macaya, 2009). The aim of this dissertation is to better understand how the underlying ideologies of globalization and capitalism unify the different parts of the novel, establishing a dialogue between them, while creating a comment on our over connected postcolonial world.

The goal for this study has been to examine how sexual interactions are portrayed in the norwegian Webb and TV-series Skam. It has been done by studying different elements that are included in a scene with sexual interaction. The scenes has been studied with semiotic content analysis from a multimodal perspective. Other theroies that has been important for this study is the triangular theory of love and a theory about the meaning of music for the in narrative media.   The study aims to examine the content, the portrayal and the what message it could give the viewers of Skam. Furthermore the series outplays on several internetbased social platforms, and therefore the viewer comes closer to the characters and gets more absorbed in their lives. The result shows that sexual interactions occurs mostly between persons that is a part of a realationship based on love. Therefore the couple has built a storng emotional bond before they engage in intercourse. Which mostly occurs without verbal communication and therefore there’s music in the scene which can guide the viewer. As the series goes on the characters experienses both positive and negative sides of sexual interactions, as a result the viewer gets a more nuanced perspective about how sexual interactions can play out.

Denna studie syftar till att undersöka tv-serierna Sex and the City och Girls ur ett feministiskt perspektiv. Genom en kvalitativ undersökning i form av en diskursanalys samt filmanalys besvarades studiens frågeställningar. Seriernas alla säsonger har granskats och ett visst antal scener har analyserats för att få en överblick över hur den feministiska representationen ser ut i tv-serierna. Detta utifrån teorier kring den manliga blicken, kvinnokroppen och intertextualitet samt tidigare forskning av de båda serierna. Vidare har serierna jämförts för att se vilka likheter respektive skillnader som finns dem emellan. Kommentarer om de både serierna i medier har även studerats. Undersökningen visade att både Sex and the City och Girls skildrar feminism och ickefeminism utifrån den samtid de utspelar sig i samt att kommentarerna i medier omfattar blandad kritik om serierna. / <p>Per Vesterlund är examinator för hela kursen men då han var handledare för denna uppsats gick Cecilia Mörner in och examinerade själva uppsatsen - därav att Cecilia Mörner står i metadata som examinator medan Per Vesterlund står som examinator på uppsatsen.</p>

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The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. We used a qualitative method and interviewed eight Swedish teenagers between the ages of 15 to 19. To reach a result and answer our two research questions we used Uses and gratifiations theory and previous research to come up with different needs and motives for using Youtube. With Uses and gratifications theory we were able to obtain four needs and twelwe motives. The result showed that the respondents in this study watched Youtube mainly because of four reasons, to learn new things, the pursuit of belonging, daydream and their active use.

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This study examines how the magazines Kupé and Hit &amp; Dit communicate both visually and in text, through their covers, and the strata of society that the magazines are targeting through that particular communication. In this study six covers have been analyzed, three for each company, where the selection of magazines is spread over time and seasons. The previous research that has been taken into account during the study has been a tool for understanding how design choices are not random and that there are several factors behind the use of celebrities on the covers of magazines. The study has a chronological disposition. The work was done in a chronological order and contains three parts, an introduction, an active mid-section and a concluding part. The theories used to carry out the analyses have been, denotation, connotation, anchorage, relay, commutation tests and habitus (cultural and economic capital). These theories have been used to study if the different elements follow any patterns, and thus possess properties that fit different strata of society. This study is a qualitative text analysis where we use a semiotic method. The Semiotic method is used to analyze the signs on the front pages of the magazines Kupé and Hit &amp; Dit. Several work issues were constructed to provide a logical outline for the analyses and to make the analyses of each object coherent. The analyses were carried through, from the earliest number to the latest. It was revealed through the analyses how Kupé focused on known public figures or celebrities while Hit &amp; Dit focused on activities. In the communication of the front pages of the magazines properties were found that were directly linked to Bourdieu’s concepts and theories, the space of lifestyles and the space of social positions. The theories explain where different life-style signs and social positions are situated within the cultural capital and the economic capital. The study identifies that Kupé’s communication possesses several characteristics linked to higher cultural and economic capital. At the same time, it highlights the fact that Hit &amp; Dit’s communication also possesses some of these characteristics. The study discusses possible reasons for differencesin their communication, for example, it may be a question of the magazines’ budget and that Kupé possibly wants to compete with the airline companies. Towards the end, the implications for society were discussed. Studies in the field of public transport communication can cooperatively improve everyday life for people through further studies in the field.

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The subject of this study is the critical discourse analysis of the term “banlieues” (suburbs in French) in the French media, and its use by journalists and key opinion leaders to shed a light on the narratives attached to the word. The aim is to understand the context of the use of the term and how similar or different it is from one media outlet to another. To carry out this research thesis, the material is constituted of three articles, from three different media outlets to get an overview on what the usage of the word “banlieues”. The research question is: What is the media representation of the “banlieues” in the French Media? The study shows how the suburbs are designated under the same accepted narrative focusing on the same issues that have a tendency to be generalized to all the French suburbs.