Diploma thesis deals with phenomenon of social network coopering with visual content (Instagram and Facebook), particularly as a conception of platforms as a place for individual self-presentation and also as place in which massive deformation of reality comes about. Didactic part is aimed to project thematic whole of art exercise into an art education in which cultivation of student's visual literacy should take place in area of working with identity in virtual reality. Explorative probe pursuing forms of self-representation and using symbols of self-representation of students will focus on mystification by image. Thesis will be based on author dialogue with a piece art of René Magritte "Ceci n'est pas une pipe.". KEYWORDS Self-presentation; new media; social network; photography; identity; manipulation; sign; deformation of reality; art education