Thesis (M. S.)--Literature, Communication, and Culture, Georgia Institute of Technology, 2009. / Committee Chair: DiSalvo, Carl; Committee Member: Bogost, Ian; Committee Member: Klein, Hans; Committee Member: Murray, Janet; Committee Member: Pearce, Celia

Digital activism is an increasingly popular field in academia. However, scarce attention has been paid to the process of cultural and political mediation that have shaped different examples of the contents of digital activism as well as the character of actors who collectively utilize this instrument and also personally respond to the specific context in which digital activism emerges and evolves. This study investigates the #MeToo movement in the context of China as a concrete example of digital activism in a manner that ascribes attention to both digital technologies and activist practices. With regard to the practices of social movement, this study aims to capture the discursive processes that enable different actors to be recognized and make sense of themselves in public in the #MeToo movement in China. From the digital perspective, this study attempts to identify the characteristics of activists who participated in China's #MeToo movement. This study combined content analysis and discourse analysis with social network analysis to analyze the process and discourses on the #Metoo movement in China and examined the characteristics of actors who contributed to the promotion of the #MeToo movement on a networked public space. Following the three-stage model of social drama, five themes were identified in the narrative form of China's version of the #MeToo movement. This study also found that advocates and opponents of the #MeToo movement achieved their narrative agencies through the intersection of gender, sexuality, class, and culture in the Chinese sociocultural context. Finally, this study revealed that the expressive repertoires manifested in the reposting network of China's #MeToo and testified that homophily could exist between pairs of Weibo users along with similar attributes including gender, location, and engagement

The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.

Le problématique de cette thèse concerne l’industrie cinématographique son impact sur la la société post-révolutionnaire iranienne, en étudiant le rôle du cinéma dans les changements intervenus depuis 1979 en Iran comme ailleurs. Cette thèse présente trois pôles différenciés du cinéma iranien, celui du cinéma officiel, celui du cinéma en exil et enfin le cinéma alternatif, contribuant à construire l’identité du cinéma iranien dans son ensemble. La thèse permettra de questionner le statut de l’image animée et l’iconographie dans l’islam chiite, son rôle dans un cinéma pré-révolutionnaire. Puis, la thèse analyse des événements clés : la révolution de 1979, le phénomène de l’islamisation massive de la société et la foction du cinéma dans ce contexte, l’impact de la guerre Iran-Irak, le rôle du marché noir, la construction d’une nouvelle identité grâce aussi à un cinéma iranien considéré comme « cinéma islamique », l’évolution de tous les autres services audiovisuels, y compris l’IRIB (la télévision iranienne) et des institutions comme le Centre Artistique et la Maison du cinéma. On assiste à une triangulation focalisée sur deux périodes historiques importantes post-révolutionnaire : la période réformiste de Khatami (1997-2005) et celle ultra-conservatrice d’Ahmadinejad (2005-2013), en traitant l’impact des deux périodes sur l’industrie cinématographique grâce à une étude thématique et comparative des productions filmiques de chaque époque. Cette recherche est nourrie par une enquête de terrain en appoint et des entretiens avec certains réalisateurs de cette période. La question du social devient peu à peu un thème majeur dans les thématiques de fiction traités de manière souvent critiques par le cinéma iranien. Il s’agit aussi de comprendre la part d’autonomie acquise des artistes iraniens pour mener à bien leurs projets cinématographiques, dans le cadre d’une politique culturelle d’Etat autoritaire.Dans la deuxième partie au cinéma en exil, cette thèse aborde différentes pratiques culturelles depuis la révolution de 1979 de cinéastes, d’acteurs etc…dans l’immigration. Il s’agit d’étudier ici des éléments comme la nostalgie, l’intégration, la langue et les contraintes économiques pesant sur les productions cinématographiques en exil. Dans la dernière partie, cette thèse s'interroge sur la circulation des films avec l’émergence de nouvelles technologies, le rôle des réseaux sociaux et leurs impacts sur la société iranienne après 2009. Il s’agit de comprendre l’évolution de l'industrie cinématographique dans un contexte aujourd’hui de globalisation des médias en s’interrogeant sur la fonction des médias iraniens en exil, des nouvelles chaînes paraboliques et du rôle marché des festivals internationaux, permettant aujourd’hui de donner une visibilité nouvelle au cinéma iranien. / The problematic of this thesis based on cinema industry and how it’s influence on Iranian post-revolutionary society by studying the status of cinema industry in all changes that taken place since 1979 in Iranlike anywhere else. This research presents three different branches of Iranian cinema which generate the Iranian cinema identity in general by; Official cinema, Exilic cinema & Alternative cinema. This thesis will question the status of animated image and iconography in Shiite Islam and it’s role in prerevolutionary cinema. Then, the thesis analyzes the key events such as the 1979revolution, massive Islamisation of society and cinema segments, th impact of Iran-Iraq war, the black market, new identity of Iranian cinema “Islamic cinema”, the evolution of different sector of audio-visual services like IRIB (Iranian TV broadcast), Artistic Centre, House of Cinema. The triangulation focused on two important political period post-revolutionary; reformist Khatami (1997-2005) and Ultra-conservative Ahmadinejad (2005-2013) and the impacts of these periods on evolution of Iranian film industry with the comparative film analysing (one of each period) and nourishing by interview with filmmakers. The social issue is gradually becoming a major topic in the feature film which are ooften criticized by Iranian cinema. Also to understand the autonomy acquired by the artists to carry out their cinematographic project under an authoritarian state cultural policy. In the second part due to Cinema in exile, this thesis deals with various cultural practice since the 1979 of filmmakers, actors etc… It is also study elements such as nostologia, integration, language economic constraints on film productions in exile. The last part focusing on film circulation with the emergence of new technologies, the role of social networks and their impact on Iranian society after 2009. Also, the evolution of social media in the context of globalization of media by questioning the function of Iranian media in exile, satellite channels and the role of international film festivals market, allow us today to give a new visibility to Iranian cinema.

The goal of this master's thesis is to analyse current communication of Huawei on social media and to compare it with its competitor Samsung. Subsequently, the communication strategy will be created, which might be used as a guideline for Huawei's social media communication. The thesis is divided into two main parts - theoretical and practical. The importance of Internet marketing and social media marketing are described in the theoretical part as well as characteristics of selected social media. The practical part contains the analysis itself, comparison with Samsung and the recommended communication strategy to improve the current state of Huawei's social media presence.

The aim of this paper is to provide insight into the issue of enterprise social networking (ESN), other collaborative tools , and instruments of social interaction that can facilitate users their individual work tasks as well as contribute to the overall increase in enterprise efficiency. Futhermore, it offer the familiarization with their available functions and features, robustness and simplicity, advantages and disadvantages. It also offers practical guidance for the implementation of enterprise social networks, or other instrument of enterprise social interaction and what to avoid. The entire paper is conceived to three parts that are logically linked. The first part is theoretical, which is discussed fundamental issues what are social networks about. The second part discussed the concept of corporate social networks, the issue of implementation and at the same time this paper shows the major products to the market. The third part is a survey which evaluate the use of social networking in business practice. The paper thus provides a comprehensive

In this diploma thesis I will deal with verbal and visual expressions of selected electoral campaigns. Especially the campaigns of Barack Obama and Andrej Babiš, selected on the basis of distinct similarities, but also the campaigns of Karel Schwarzenberg and Miloš Zeman competing during the presidential election. I will introduce the techniques and strategies of political marketing in different media types. I will also describe the functioning and effects of a political self-representation. I will also examine the ideological function of a political campaign. I will use the critical discourse analysis of individual campaigns as a method of my research. My work will be based on different definitions of ideology, especially Althusser's, and Barthes' concept of amplification. Another tool will be an iconologic interpretation of the above mentioned campaigns. I will draw from Vilém Flusser's communicology, but also from the works of Pierre Bourdieu and Susan Sontag. In my work I will also pursue the concept of media reality that affects our daily lives. In this part I will be based on Niklas Luhmann and Jean Baudrillard and his theory of simulacra.