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The diploma thesis The development and the present of economic weekly magazines in Czech republic focuses on the transformation of the print media with weekly periodicity in selected segment. Thesis describes concrete graphic and content changes of Czech economic weekly magazines in the period of six years from 2006 until 2012 and deals with their possition on the Czech media market. The aim of the work is - inter alia - to exemplify the development of sold copies and total readership and describe the causality with fundamental changes in visual style and content of the journals.

This graduation thesis is aimed to identify the current situation of the newspapers Mladá fronta DNES and the internet portal iDNES.cz in the Czech media market. The print market, as well as the Internet market is undergoing some changes mainly caused by technological progress and society development. Both products are under control from the Mafra Media Group, which has to respond to the ongoing development of the Internet, as a dynamically growing media type at the expense of newspapers. The success is the close cooperation between both journal channels and frequent use of the possibilities of promotion in other media under the Mafra Media Group.

<p>In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers. In this thesis, we have studied how a Swedish TV  company works with people in order to strengthen its identity and brand and the reason for  this. We have examined a commercial TV company, TV4. The company consists of one big  mainstream channel and several smaller niche channels. To study how they work, we  interviewed five managers from different departments in the organisation. People as brand  identity and the uses and gratification theory gave us a wider understanding of why the  company work with profiles. The results of our study showed that TV4 works with a number  of TV hosts and celebrities in different ways to createa stronger brand. Theseprofiles have  several extensive functionswithin the company. They are the messengers of the identity and  the brand that the company tries to communicate. They symbolise the brand of TV4 for the  viewers and assist in creating an identity for the smaller channels or to attract the viewers. The  results also indicate that the company is aware of various needs the viewers requireand that  the profiles operate to fulfil those needs.Well known profiles create a personal relationship to  the viewers which is one of the reasons why they use profileswithin the establishment. Another reason is that the company believe thatprofiles are important to attract viewers and  be competitive.</p>

In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers. In this thesis, we have studied how a Swedish TV  company works with people in order to strengthen its identity and brand and the reason for  this. We have examined a commercial TV company, TV4. The company consists of one big  mainstream channel and several smaller niche channels. To study how they work, we  interviewed five managers from different departments in the organisation. People as brand  identity and the uses and gratification theory gave us a wider understanding of why the  company work with profiles. The results of our study showed that TV4 works with a number  of TV hosts and celebrities in different ways to createa stronger brand. Theseprofiles have  several extensive functionswithin the company. They are the messengers of the identity and  the brand that the company tries to communicate. They symbolise the brand of TV4 for the  viewers and assist in creating an identity for the smaller channels or to attract the viewers. The  results also indicate that the company is aware of various needs the viewers requireand that  the profiles operate to fulfil those needs.Well known profiles create a personal relationship to  the viewers which is one of the reasons why they use profileswithin the establishment. Another reason is that the company believe thatprofiles are important to attract viewers and  be competitive.

Lucie Rydlová: German media houses on Polish press market Abstract This thesis examines the activity of the German media groups Axel Springer AG and Verlagsgruppe Passau on the Polish press market. These German publishers have taken advantage of the transformation and liberalization after 1990 and have massively invested in the countries of Central and Eastern Europe. In Poland, dailies were published by both of the aforementioned groups. Axel Springer AG produces the tabloid daily Fakt and between 2006 and 2009 the group produced the semi-tabloid Dziennik. Verlagsgruppe Passau has owned a variety of regional dailies (now merged under one umbrella and published only a few times a week). With regard to the historical burden on the relationship between Poland and Germany, the position of a German publisher in the field of opinion-forming media is rather difficult. This thesis compares the operation of the two aforementioned publishers on the Polish press market, with the focus on how they entered the market and expanded their business, on the influence of the publisher on the editorial slant, on the controversies with the Anti-Monopoly Office, and on their attitude towards their competitors and the Polish political representation. Activities beyond publishing and standards imposed in the parent and subsidiary...

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The diploma thesis maps the operation of the Bel Mondo lifestylu magazine, which was being published on the Czech market from October 2012 to December 2013. The authors' intentions were to bring a new type of magazine to the Czech market, inspired by foreign print publications such as Intelligent Life, which would combine entertainment with intelligence and present its readers with both original texts and licensed translations from foreign magazines. The thesis introduces the Bel Mondo magazine, puts it into the context of Czech magazine market, describes its operation and searches for reasons that led to its early termination. The theoretical bases for the thesis are gained from expert texts focused on print publishing and magazines. The research part of the thesis focuses on the analysis of thematic and advertising coverage, public response and comments by the editorial staff. The researched data helps to understand the incentive for creation of a new magazine and critically evaluate, whether Bel Mondo really was a unique concept capable of surviving in the Czech media market and whether it had a viable economic model. As the magazine operated under the auspices on the weekly magazine Respekt, the thesis also looks at the degree of interconnection between the two magazines.

The aim of thesis "The media impact on the decision of the possibilities of spending freetime" is to determine through what channels, public gathers informations about leisure opportunities. It can help the centers of freetime to get media exposure as an opportunity for their development to help freetime centers to perceive media as an opportunity for their further development. Theoretical part introduces readers with the theme how media acts with society, especially with family, children and parents. It also deals with freetime time centers, the reader will be familiar with their characteristics for a good orientation in the following practical part. It also deals with various tool of so- called "communication mix", which is then applied in the practical part of the draft, as an "Communication strategy of DDM in Prague 9". The experimental part is based on a statistical methods of market research, particularly a questionnaire survey. This market research dealt with the effects of media on people's freetime in three locations - Prague, Zlín and Mikulov. Those three places were chosen as representatives of different sized cities; the assumption is, that freetime behavior of their inhabitants may vary. Practical part presents the results of market research, which can serve as a basis for planning of...

Aim of this thesis is to map how they can live on their own media carrier marketing strategy and media promotions. Through case study - Prima Cool TV - I dissert on the monitoring of its anchorage in the media environment through their own television channel, but also the cooperating contact channels created by the proprietor of the station. The thesis presents couple of theoretical insights from marketing and media strategy, particularly in the application for the media. It analyzes in detail the concept of strategy and position in the marketing, various forms of strategy - thinking and management. It elaborates forms of strategic management, monitors media strategy, as a form of marketing and the usefulness of the media (media providers) in their own media in particular. To obtain an objective view on the subject work brings several known methods. Expert theories are confronted with (by) the Prima Cool TV case study. In this tracked subject the thesis analyzes the usefulness of its own media space for marketing and media strategies. The analysis subject is the TV audience, program structure, communication with recipients and fostering awareness of the TV station in the Czech media market. Above all it confronts theoretical knowledge to specific steps of FTV Prima, in the frame of examined issue....