- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 2 of 2 (0.039 seconds)Spelling suggestions: "subject:"media speed"" "subject:"media spent""
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The relationship between media spend and business cyclesDesai-Gossel, Yolande Angeline 05 1900 (has links)
Research report presented to the Unisa School of Business Leadership / The results of the study show that as posited in the research statement, media spend is positive in relation to both the direct and indirect business cycles variables. This pattern of increased media spend is only maintained during the up-phases of the business cycle, but tends to level off during the down-phases.
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| 2 |
The relationship between media spend and business cyclesDesai-Gossel, Yolande Angeline 05 1900 (has links)
Research report presented to the Unisa School of Business Leadership / The results of the study show that as posited in the research statement, media spend is positive in relation to both the direct and indirect business cycles variables. This pattern of increased media spend is only maintained during the up-phases of the business cycle, but tends to level off during the down-phases.
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