by Cho Yiu-sun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 98-101). / ABSTRACT --- p.ii / TABLE OF CONTENT --- p.vi / LIST OF EXHIBIT --- p.ix / Chapter / Chapter 1. --- INTRODUCTION AND METHODOLOGY / Introduction --- p.1 / Purpose and Planning Horizon --- p.2 / Names --- p.3 / Methodology --- p.3 / Sources of Information --- p.4 / Strategic Planning Model --- p.5 / Strategic Objectives and Plans --- p.11 / Chapter 2. --- HISTORY AND MISSION / History --- p.14 / Historic Strategies --- p.15 / The Mission --- p.17 / Chapter 3. --- PRODUCT SYSTEM AND INDUSTRY / Define Industry --- p.21 / Position of MEL in Industry --- p.22 / Product Systems --- p.25 / Research and Development --- p.33 / Chapter 4. --- ORGANISATION / Mintzburg Model --- p.35 / Sales office and Workshop --- p.37 / Organisation Chart --- p.38 / Chapter 5. --- MARKETS AND MACROENVIRONMENT / Review of Performance --- p.39 / Analysis --- p.43 / Market Potential --- p.44 / Macroenvironment --- p.45 / Chapter 6. --- COMPETITIVE ENVIRONMENT / Major Players --- p.52 / Analysis by Porter Format --- p.55 / Chapter 7. --- "STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS" / Strengths --- p.64 / Weaknesses --- p.66 / Opportunities --- p.68 / Threats --- p.72 / Chapter 8. --- STRATEGIC OBJECTIVES AND PLANS / Strategic Objectives --- p.74 / Strategic Plans --- p.77 / Chapter 9. --- CONCLUSION / General --- p.92 / Environment --- p.83 / Strategies --- p.84 / Necessity to change --- p.96 / BIBLIOGRAPHY --- p.88 / Appendix / Chapter 1. --- HISTORY OF MEDIA-GO ENGINEERING LIMITED --- p.A1/1 / Chapter 2. --- MAJOR TECHNICAL DEVELOPMENTS --- p.A2/1 / Chapter 3. --- THREAT OF PROPRIETARY PRODUCTS AND PICTURETEL --- p.A3/1 / Chapter 4. --- WORKSHOP AT CHAKUOLING --- p.A4/1 / Chapter 5. --- PROJECTS LIST AND EXPENSES ANALYSIS --- p.A5/1